Mike Brewer
Foreclosures leading to more apartment rentals
Check out the occupancies of the 3 bedroom apartment homes in your city. If the vacancy is high it would suggest, at least in my mind, that single family foreclosures are landing in single family rentals. Not apartments.
I hope that doesn’t make me a pessimist.
Technorati Tags: single family foreclosures, 3 bedroom apartments, mike brewer, apartment marketing
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Apartment marketing tagline idea
Park Station: the apartment community that revitalized a neighboorhood
Or, apartment homes that re-invented community
Stay Fluid…
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Pay for performance
Do you think its coming for the major print media mags? The trend that Rent.com made highly popular will force its way into the majors soon. I think the industry will call for it and or the mags will catch the wave and go for it. It comes down to tracking. See me last post for an idea on that.
Technorati Tags: For Rent, Apartment Guide, mike brewer, apartment marketing
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Tracking media spends
We all know that tracking is only as good as the person putting the information into the computer. What if For Rent, Apartment Guide and all the other mediums placed bar codes in their ads? Bar codes that could be read by a cheap universal USB bar code reader supplied to all properties.
The bar code reader would be integrated with the major software platforms like Yardi or MRI so that when a scan happened a guest card would be instantly created leaving the agent to put in names, email addresses, etc…
On the internet it would be even better. The bar code would be created after a number of personal details were put in by the consumer. A coupon could be printed and when scanned at the site, it would create an instant guest card complete with a track for the ad.
Technorati Tags: bar code ad tracking, property management, apartmment marketing, mike brewer
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Tomorrow is Monday….my favorite day of the week
I say that with absolute seriousness. I love Monday, it is my absolute favorite day of the week. I am most alive on Monday! I strive for the most on Monday! I drink more coffee on Monday! My heart beats faster on Monday! I do all those things that I know I won’t do on Tue, Wed, Thur and surely not Friday on Monday!
Tomorrow? It is on my to-do-list to visit with one customer tomorrow. I am picking a new move in from over the weekend. What am I going to ask? The one and only question that matters in my book. "Would you refer us to your friends and family?"
The answer will reveal everything I want to know. If not, I am sure I will know why. If so, I am sure I will know why. And guess what, I won’t even have to ask the follow up questions as the answers will just fly…
Happy Monday!
Technorati Tags: Monday is my favorite day, mike brewer, apartment management, apartment marketing
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