The Multifamily Collective

Coffee and industry conversation, led by Mike Brewer

Mike Brewer

What if we looked at Craigslist the other way around?

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We are all clamoring to get our ads listed on Craigslist, what if we instead called the people looking in our neighborhood listed under housing wanted? Maybe we could farm leads out of that list and turn them into leases.

Give it a shot; type craigslist into the search box and find your city and then click on housing wanted.


Google

Happy Farming!!

Just a thought.

I don’t want people to know

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I struggle with statements like this:

"The key is the taste," Tu said. "Ideally, I don’t want people to know what they are eating is vegetarian."

That was a quote from a fast vegetarian food restaurant owner. Now I understand from dollars and cents perspective why he would say that. He has the opportunity to attract both vegetarian’s and non-vegetarians or cannibalvegans, those who go back and forth. And furthermore he knows that the mass of citizens are already trained on taste by McDonalds, Burger King and to some degree Wendy’s.

But under the guise of being authentic why would you not shout from the rooftops that your product is what your product is? We can’t say it enough, consumers want authentic experiences and that includes the advertising that gets them and keeps them coming back. Why would you disassociate your great tasting vegetarian meal from being a vegetarian meal? 

Do you think we do that in the apartment business when we market our respective communities. Do we disassociate from the very thing we should be creating connection with?

What do you think?


Video resumes

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VideoJobShop offers a cool new way to not only seek a job but to advertise your industry as well. The site offers employers the opportunity to give more than the standard elevator speech about their respective companies. Moreover it gives potential talent the opportunity to do the same in terms of touting their strengths and skills.

I have to say, it would seem much more of a challenge to embellish your accolades on video. Very much unlike your standard leasing consultant, assistant property manager or property manager resume. Video gives away your body language and as we all become more adept at reading body language it will be easier to spot the fraud. That being said I would likely buy into this medium as a filtering system for hiring a property management professional.

What about you?


Watch out! vs. Heads up!

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Many of us are guilty of counseling people to watch out. Watch out for
this person, watch out for that person. Watch out for this road block
and that problem. What if we just said to our current talent; here is your heads up and
you tell me how you would handle it?

Stay Fluid…

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