Mike Brewer
Print media is dead or is it?
I have to admit I have been on the band-wagon of print going by the wayside for some time now. A couple of weeks ago, I heard the best answer to the direct question, "Is print media dead?" The response was (paraphrased) "Look, the way I see it marketing is about doing more of what works and less of what does not work, so if print works for you then by all means do more of it. If not, then don’t. I still think it works in every market."
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What Gen wants in an apartment….credit
I want to stop to recognize the source of this information. I am afraid I have done a giant mis-deed in not doing so.
Lori Snider, creativityforrent, moderated the event that yielded the feedback that I am writing about.
Please take the time to visit her site when you get a free minute.
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What Gen Y wants in an apartment, cont’d…
When asked how they searched for an apartment, all five participants said the internet. Not one suggested they looked at a print media ad.
*Note, I recognize that five people on a stage, no matter the context, is not necessary the exact view of a larger group. Nevertheless, it does allow us to peer into the micro-trends and potentially the macro-trends that are facing our business.
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What Gen Y wants in an apartment, cont’d…
Back to the Denver 5.
When asked what concerned them in the near term, they gave the following answers;
Economy
Affordability
The markets
Renting vs. Buying
The need for more transit oriented communities.
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C-Lie-N-Tele
Is this how we treat our clientele? We see them, we craft a lie for them and then tell it to them? And, we tell it with passion.
Are we still marketing luxury when we are a B or C grade apartment community? Are we highlighting famous service when we still average a two or three day response time? Do we advertise top quality when we have marginal quality at best?
Transparency and authenticity are ruling the day. It’s time to stop misrepresenting reality to our clients. If we don’t, get ready for the apartmentratings bomb that is sure to come.
Technorati Tags: authenticity, transparency, apartment marketing, mike brewer
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