Mike Brewer
Twitter; the really relevant version of Google
Would it be fair to say that Twitter is not unlike Google in a lot of ways. The biggest difference being that you get 100% relevant information back. If you don’t have a Twitter account, get one.
Yesterday I asked Lisa Trosien for a couple ideas on a pool party theme. She gave me a few and then put a Tweet on Twitter and in no time I received three of four new ideas. It was better than Google in someways because the results were completely relevant. Maybe there really is something to that hyper-localism trend flying around.
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Are they ready to listen
Great post by Seth Godin. [Link Here My biggest takeaway came in this sentence; *The tragic mistake of demographics and media planning is that they overlook the single most important issue: is the person you’re talking to ready to listen?* We can do all kinds of homework relative to attracting the right target audience and guess what; if they are not ready to lease then you are not relevant. The key to me then is to find a way to determine attention in advance. Any thoughts?Share this:
Update: Rent Payment Grace Periods
We received this comment from David (Thank you!) on the grace period for rent post. I must say, I am leaning toward a very strict very aggressive stance in this area as evidenced by David’s example. There really are very few acceptable extraordinary reasons for ones rent to be late. Price point to me should not be the driving factor for policy. In the hierarchy of needs, this should be first and foremost.
David’s comment:
*My company started eliminating our grace period at all of our new lease-up projects in Atlanta (currently 3 properties; 1 in Midtown Atlanta and 2 in the Perimeter Center area north of Buckhead). Rent is due on the first and considered late if not received by the first. There is a $200.00 late fee if paid late. At first I wasn’t sure how this would work, but we haven’t had any complaints and our delinquency is actually lower than normal at those properties. Part of it might be attributable to the type of residents we attract in the areas the properties serve and at our higher than average price point, but to me it really boils down to instructing your residents on what you expect. Sitting down and clearly explaining their lease when they move-in is a big reason why this works.*
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posted from Gmail: Stay Fluid… http://mbrewer.typepad.com/property_management/
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Grace Period for Rent
Mike Brewer · · 1 Comment
Why do we offer a grace period? Do we do it that way because that is the way it’s always been done? Because it is standard in the industry? I see it as enabling bad behavior.
I do assume there are property management companies out there that charge late fees on the second if rent is not paid. I would like to hear from you – do you see it as a hinderence to your business?
What does our community think? Leave us a comment.
And, have a compelling weekend. M
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Park Station Welcome Kit
Mike Brewer · · 1 Comment
I signed up for a newsletter this morning and not seconds after I did this email arrived in my inbox:
As lead editor, I’d like to thank you for subscribing to SmartBrief
on Workforce, the daily briefing that delivers bright ideas for
managing people. You’ll receive your first newsletter shortly.
In the meantime:
- Get a jump on today’s most impactful management stories by visiting (and bookmarking) our Web site: http://www.smartbrief.com/
news/workforce - Show your colleagues how smart you are by introducing them to SmartBrief on Workforce. It’s free of charge. http://www.smartbrief.com/
news/workforce/passiton.jsp - To ensure speedy delivery please add workforce@smartbrief.com to your address book and, if needed, white list the smartbrief.com domain.
I am so pleased to welcome you to our SmartBrief on Workforce
community and look forward to answering any questions or comments at workforce@smartbrief.com.
Best,
Megan Conniff
Lead Editor
Made me think: What if we had a (Insert Property Name Here) Welcome Kit? An email version. It would include all the obvious things not to mention a surprise or two. Now maybe this already exist and I just have not seen it yet. If so, pass on some examples for us all to see.
If not, I am giving the charge to one of the talented people I work with. Stay tuned as we will share what we come up with.
M
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