Mike Brewer
Nearing commitment
The past few weeks have been nothing less than fast and furious. I have been solo with my three and five year old not to mention attending to a massive reposition/disposition. I have also furthered the meetings about shifting the dynamic of this blog.
This past week I met with an adviser about migrating the blog material over to a new platform that will also allow me to set up the vanity URL I purchased nearly a year ago now. Talk about delayed gratification or maybe better said procrastination.
That said, we are in the early planning and proposal stages and I am growing very excited about it. The biggest reason is that I believe it will enhance your reading experience and take our community to the next level. I say that because there will be some very cool mediums involved in our distribution of information. Cross your fingers with me as this is sure to be a cool thing when it all shakes out.
Until then….M
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Vacancy rate across the nation is going to be lower?
Mike Brewer · · 1 Comment
I found this on the Apartment Search by Cort blog this morning. The blog was written about an article in BusinessWeek which I could not find. The author was kind enough to provide the link, not unlike I just did, but it does not go to the story. Nevertheless, the statement that struck me is the one I have cut and pasted below.
I find trouble in this blanket statement. What about you? What do you think? Here it is for your pondering;
Apartment rentals being on the rise means that the vacancy rate
across the nation is going to be lower, it also means that finding
apartments that are available is going to get more and more difficult
without some assistance. ApartmentSearch.com is a valuable tool for
people who are trying to find an apartment to rent. Our search function makes it easy for the apartment hunter to visit virtually many complexes and apartment management offices without leaving their home.
Apartment management, Apartment marketing, Apartment vacancy
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Cool Career Apparel for the Brave
Ran across this story in Michael Matterson’s Early to Rise Newsletter and thought to myself, “I’ve worked a few sites where something like that would come in handy.
Miguel Caballero is making millions as the first designer to
introduce a line of fashionable bulletproof (and sometimes stab-proof)
clothing. Customers can invest in coats, business suits, leather
jackets, and dress shirts made with protective panels that can stand up
to a bullet from a 44 magnum handgun, a mini-Uzi, or an AK47. To give
you an idea of price, a polo shirt capable of deflecting a bullet from
a 9 mm automatic goes for $7,500.
Some of Caballero’s high-profile clients include King Abdullah of
Jordan, President of Venezuela Hugo Chavez, and actor Steven Segal.
(Source: CNN.com)
Apartment management, property management
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It was UDR
Came across this story tonight about the bar code idea I wrote about earlier today. What are the chances?
Also in April, the Company introduced Quick Response (QR) bar code
technology. UDR now utilizes these bar codes on its print advertising,
marketing collateral, website pages and its apartment community
locations. When prospects and customers scan the QR bar code with
QR-ready mobile devices, they are directed to the Company’s
website, receive an apartment-related message, view apartment
related-digital media, or receive other pertinent information about
UDR.
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Green Guest Card
I was listening to a professor from MIT’s economic department teach a class on microeconomics yesterday and….okay, so I was just checking out iTunes U and sampled the class. I did catch an idea that I thought was pretty cool, the syllabus for the class was only available on-line at the professor’s university sponsored website. He even said it was a conscious effort to be more green.
That said, it got me thinking that the idea of a paper guest card is over. I have to believe that someone out there has made this transition although I have not heard as much. I also thought about this in the context of my idea about bar coding every print media you have and installing inexpensive USB bar code readers on our leasing computers that are programmed to accurately log where you advertising dollars are being spent.
On the note of bar-coded advertising, I think I saw that someone out there starting doing this recently. It made me think of the prose Self-Reliance written by Ralph Waldo Emerson sometime back. In essence he said speak up, speak often and speak repeatedly because if you don’t you will eat your very ideas off the plate of another. It was a, I could have, should have, would have moment.
I digress. What do you think about the idea of the guest card being completely computer driven? Can anyone recall the company that incorporated bar codes into their advertising? I wonder how it is working for them.
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