Mike Brewer
Open Forum
I ran across this awesome resource today called Open Forum. It appears to be sponsored by American Express and is a video based product. The content includes thought leaders from around the world talking about their respective businesses with Seth Godin moderating. Topics range from Viral Marketing to Branding.
I just finished watching Sean Parker, co-founder of Facebook talk about the The key to viral marketing.
Share this:
Video Chat coming to a leasing center near you
There was an interesting conversation on Twitter last night between @Eric_Urbane, @ltrosien, @30lines and @artchickhb (forgive me if I left someone out). The topic, Social Media Predictions 2009, started with this tweet from @Eric_Urbane;
“@mbrewer, I am VERY interested to hear YOUR predictions for 2009, The floor is yours, What are your recommendations”
and where I responded with;
@Eric_Urbane Those who figure out and master the rapid response via a real live person will rule the day.
@ltrosien pointed us to lisapmaxwell which leads me to this;
Some time ago we wrote about yellowbook.com commercials on this blog. Specifically the commercials that depict a woman about to get married but she has a little problem. She has Mike tatooed across the low mid section of her back. Cool but she is marrying Tom. In the commercial she walks over to a spot in her living room, appears to push a button in air and down comes a virtual screen. She scrolls through the yellow pages, finds a tatoo removal practioner and proceeds to have a real time conversation. Side note: there is some very cool GRID technology being employeed by the Europeans that will make this kind of interaction come true in the near future.
While we wait for the GRID, there are some some very simple tools that make this kind of interaction possible and as you can see with lisapmaxwell’s site; very successful. There are two very simple steps;
First, set up a Gmail email address: Gmail Account
Second, set up a Gmail: voice and video chat account
Now clearly you and the user on the other end would need a webcam. Furthermore, the user would need to have both of the above mentioned account/services. That said, it won’t work for everyone and in the same respect not everyone would want to interact in this manner. For those who do and for those of us who want to provide an very unique experience, it is an option.
Thanks to each of my twitter friends who started this conversation, it really got my mind moving last night.
Apartment Video Chat, Apartment Social Media, Apartment Marketing
Share this:
RT: RB
You knew it was a matter of time before reblogging would find its way into our vernacular. The very popular Twitter is full of retweets (RT) born from an tweeters previous tweets. It is way of recognizing and drawing attention to a good tweet when you read one.
Will Zemanta make reblogging as easy as retweeting? That remains to be seen but I do think it is a cool concept and one that could send your community blog posts viral.
Zamanta, Twitter, Apartment marketing, Apartment blogs
Share this:
Empowerment: Medium for Engagement
Did you know that Ritz-Carlton gives each and every one of their ladies and gentlemen (every Ritz-Carlton employee is referred to as a lady or a gentleman) up to $2,000 per guest per day to satisfy any flaw in their service. Disney gives their cast members (every Disney employee is referred to as a cast member) nearly free reign to satisfy their guests. No permission is needed, they just do what is necessary to satisfy the situation.
Each organization spends a great deal of time and resource training for such circumstances, drawing from a wealthy archive of examples. So, it would suffice to say there are built in governors to giving employees that kind of power. Each organization would suggest the power to satisfy is rarely abused and often times has brought about very creative thinking. The bottom line is that it works. It works in the way of empowerment which leads to engaged employees and amazing experiences for guests. And, those experiences create stories that are repeated over and over and over again.
What are you doing to empower your employees to satisfy vendors, prospects and residents?
Empowerment, Employee Engagement
Share this:
Congrats to Terry Slattery
NORFOLK,
Va.—(December 5,
2008)—For Rent Media Solutions, a leading apartment resource for
searching apartments nationwide, and
a division of Dominion Enterprises, is proud to announce Terry Slattery’s
promotion to president of For Rent Media Solutions. This change is in
recognition of Slattery’s contributions to both For Rent Media Solutions and the
multi-housing industry.
“I have had the fortune of working with
Terry for eight years now,” said Jack Ross, president of Dominion
Enterprises apartment and employment businesses. “His impact on For Rent Media
Solutions and the industry has been substantial. He continues to show his
dedication to multi-housing through his membership in organizations like the
National Apartment Association, where he was recently recognized as a recipient
of a Paragon Award. I am confident For Rent Media Solutions will continue to
grow under his leadership.”
Slattery entered the multi-housing industry
in 1993, when he joined the For Rent
Magazine® office in Las Vegas as an account executive. Since then, he has held several positions within the
company, including national marketing director, vice president of marketing, and
vice president of national sales and marketing. He assisted with the execution
of LEADS™, the original tracking service in the multi-family
housing business, now considered the standard in the industry. He is also
credited for heading up the group that created
ForRent.com®, one of the nation’s leading apartment Internet Listing
Services.
“I am honored to step into the role of
president of For Rent Media Solutions,” said Slattery. “I am proud of the
success our company continues to experience and look forward to finding more
innovative ways to promote our clients through a combination of print and
Internet services.”
Slattery is very active in the
multi-housing industry, attending many industry conferences and serving as a
board member for the National Apartment Association. In 2007, he was appointed
chairman of the National Supplier’s Council. In this position, he co-chaired the
NAA Education Conference and Convention in Las Vegas and oversaw the development
of the National Suppliers Council. This is the highest level that a supplier can
rise to in the multi-family industry.
In his last role as the vice president and
general manager of For Rent Media Solutions, Slattery brought innovation to the
industry through new initiatives such as online video and mobile technology. As
president, he will oversee all aspects
of print, Internet, production and operations for all For Rent Media Solutions
publications and Web sites, including: For Rent Magazine®,
ForRent.com, Apartamentos Para
Rentar®, CorporateHousing.com and After 55™ Housing and Resource
Guide.
ForRent.com the magazine, ForRent, Apartment Marketing
Share this:
- « Go to Previous Page
- Page 1
- Interim pages omitted …
- Page 255
- Page 256
- Page 257
- Page 258
- Page 259
- Interim pages omitted …
- Page 355
- Go to Next Page »