value marketing

Value…

It’s that simple

Every message must provide value. And, the most important key might not be what you think.

In my head, the three most important words in real estate are not location, location, location but rather people, people, people. You can have the most amazing asset fetching top p/s/f rates and lose it in an instant if people lose the sense that they are part of something bigger than self. If they lose site of the human nature of business. If they lose desire, hope and willingness to serve. People are a message. Dare I say that people are THE message!

Or, could it be deeper and/or more fundamental?