#stlapartments
#apartmentmarketing: Social Media Proof
The next time you hear a social media myth, question it. Ask for the proof, and ask out loud. – Dan Zarrella
So much flying around out there in the way of experts, guru’s, master’s of the universe and the such.
My new default gauge for validation; can I talk to a client that used your service prior to social media taking front and center? And, if that answer suffices; then you can show me your social media results and pass along another client testimonial or two.
#apartmentmarketing: Facebook vs. G+
Are you wondering if G+ business pages, when they debut, will be worth the work for your apartment community or property management company?
Here is my take –
He who controleth the algorithm’s to Page Rank is the one for all of thee…
Short answer – yes
That is not to mention, I predict 9/10 of the work is already done via their Places platform
Ignore at your Rank’s risk…
#Apartmentmarketing: Share
People share, read and generally engage more with any type of content when it’s surfaced through friends & people they know and trust! – Malorie Lucich – Facebook Spokesperson
Know and Trust
When it comes to using social media to market apartments, I think we are still in the early miles of a endless endurance pace across the deserts of Africa. Some in the business have caught the fact that business is transacted by great story tellers. And, it is incumbent upon us, on the selling end, to give exceptional reasons for our buying constituents to echo the very stories we tell them when we sell our goods and services.
Park Clayton Apartments
Park Clayton rests just about a mile from Washington University in Saint Louis. The apartment community is but 104 units and boasts zero meaningful amenities outside of location. Even that has it’s challenges as it relates to getting to the university. It sits on the opposite side of a major freeway that disects its way to downtown Saint Louis. Yet we have Likers and we have occupancy.
Our Mills Branded Park Clayton Specific Facebook site boasts just over 300 likes. They are made up of current residents, former residents, industry professionals from in and out of Saint Louis and employees of Mills. Within in the diverse mix of people is a group that hails from the Far East and they love Park Clayton. They love the Luaus, they love the open houses to show off our upgraded units, they love the annual St. Patrick’s Parade that makes its way down the street in front of the building and they love Reb’s dump joke Friday. And they love to share.
Share to Rent
About a year ago Teresa, the Property Manager, used Facebook to give away some goodies and the response was over the top. One resident shared with over 100 of his friends in order to stand out in his quest to receive the prize. He shared the story with his friends in the Far East and they shared back. And, they shared back in a big way. You see, this young man had friends who were in wait to come to the states. More specifically in wait to attend Washington University in Saint Louis. And, you better believe they leased at Park Clayton. All because we told some stories that people could share.
Multifamily #trust30: Character
Day 25 of the #trust30 challenge – it’s a short and sweet one!
I do not wish to expiate, but to live. My life is for itself and not for a spectacle. I much prefer that it should be of a lower strain, so it be genuine and equal, than that it should be glittering and unsteady. I wish it to be sound and sweet, and not to need diet and bleeding. – Ralph Waldo Emerson
Think about the type of person you’d NEVER want to be 5 years from now. Write out your own personal recipe to prevent this from happening and commit to following it. “Thought is the seed of action.”
(Author: Harley Schreiber)
Short and to the Point
I have a four word answer for this charge: Work on Character – Always!
Your WOCA contributor,
M
Pic tip to West End Elementary
