social media
Navigating the Digital Landscape: Mastering Multifamily Online Reputation Management
A strong online reputation is not just beneficial; it’s essential.
Property managers must navigate digital platforms skillfully, knowing prospective residents often turn to online reviews and social media impressions before deciding on their next home.
Nothing you don’t already know, but good reminders – the key to this is engaging actively with positive and negative reviews.
And responding promptly and thoughtfully to negative feedback demonstrates a commitment to service and can often turn critics into advocates.
Equally important is leveraging positive reviews to enhance your property’s online presence.
This requires a strategic approach to digital content, showcasing community events, amenities, and unique selling points.
Innovative tools like AI-driven analytics can help understand online sentiment trends and adjust strategies accordingly.
Remember, your online reputation can be equally, if not more, important than the physical amenities you offer.
It’s about creating an appealing digital narrative that resonates with your target audience.
#MultifamilyManagement #OnlineReputation #DigitalStrategy #PropertyManagement #ResidentSatisfaction #ReviewEngagement #SocialMediaPresence #HousingSectorDigitalTrends
Tweet This: “Your digital footprint is as significant as the foundation of your apartment buildings; it’s where impressions are built, and communities are formed.” – Mike Brewer
The Dyson Paradigm and Industry Disruption: A Multifamily Perspective
When I recorded Episode 1,553 of The Multifamily Collective podcast, I was inspired by a compelling narrative around innovation and disruption using the story of Dyson vacuum cleaners. Dyson challenged the status quo in an industry that operated on the same “buy cartridges, dispose of cartridges” premise that razor companies employ. The overarching message was about breaking molds and embracing change—a universal tenet not exclusive to the vacuum cleaner industry but exceptionally pertinent to property management.
Changing Consumer Behavior: The Headwinds
Dyson had to fight against consumer behavior and existing industry norms. In the multifamily industry, there are similar circumstances. We often find ourselves stuck in methods and strategies simply because that’s how they have always been. The inertia of the past can be a significant obstacle to transformational change. The biggest hurdle often isn’t the introduction of new technologies but rather the necessity of retraining a consumer base conditioned to traditional practices.
The Multifamily Industry: Poised for Change
In light of the rapid pace of change and technological advances in artificial intelligence, internet accessibility, and social media, I contend that the multifamily industry is at a pivotal juncture. In my head, there will be massive shifts in the next 18 to 36 months. One example is the potential phasing out of computers from desks. BOLD, I know! But these changes aren’t mere adjustments but foundational changes that will redefine the industry’s operations.
Voice Command and User Experience
I speculate that voice-activated AI interfaces, like Google Voice, Siri or Alexa facilitated through your iPhone or other handheld device, will become increasingly pivotal. Physical screens might become obsolete as we transition to voice-command systems that allow us to execute operations. Imagine querying the status of a specific apartment’s availability through voice commands, eliminating the need for multiple software interfaces. The interface and the experience (UI and UX) will become increasingly invisible, more nuanced, and extraordinarily efficient.
The Dyson Takeaway
The Dyson paradigm is an allegory for the multifamily industry. We’re on the precipice of colossal changes impacting everything from managing portfolios to engaging with technology. The question isn’t if these changes are coming but how swiftly we can adapt and innovate.
The Need for Proactive Measures
For those multifamily industry veterans, considering contrarian technologies and embracing revolutionary ideas should be the way forward. From blockchain for transparent transactions to augmented reality for virtual property viewing to touchless e-commerce apartment leasing transactions—these are not pie-in-the-sky ideas but the near future. Those who act decisively now will be the ones shaping the future landscape.
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Perception
Photo by Bradley Pisney on Unsplash
Perception is a powerful thing. It shapes the way we see the world and, in turn, shapes our reality. In a way, our perception is our reality. And when it comes to business, this is especially true.
As a business, it’s important to understand how your customers perceive your brand and products is their reality. If they positively perceive your brand, they will be more likely to do business with you and recommend you to others. On the other hand, if their perception is negative, they may choose to avoid your business altogether.
One way to ensure that your customers positively perceive your brand is by consistently providing high-quality products and excellent customer service. This will help build trust and loyalty with your customers, making them more likely to perceive your brand positively.
Another important aspect of perception is branding. How your brand is presented to the world can hugely impact its perception. A powerful and consistent brand message and visual identity can help to create a positive perception of your brand in the minds of your customers.
Paying attention to how your brand is perceived digitally is also important. With the rise of social media, customers have more access to information about your business than ever before. This means it’s important to have a solid online presence and be active on social media platforms where your customers are likely to engage with your brand.
In conclusion, perception is powerful, and it shapes how customers see your brand and products. As a business, it’s important to understand that how your customers perceive your brand is their reality. By providing high-quality products and excellent customer service, having a solid brand message and visual identity, and maintaining a robust online presence, you can help to ensure that your customers have a positive perception of your brand and, ultimately, a positive reality.
Resident Pet Peeves
In a recent email interview I was asked the following question;
What are the top pet peeves landlords have of their tenants?
Shift in Thinking
In addition to being taken aback by the words landlord and tenant, my knee jerk response was a laundry list of have not and will do. Then I starting thinking in the context of new media and my whole person changed. It instantly shifted from a position of attack to one of concern. I questioned that if I posted my response in the form of an adverse laundry list and a resident read it, would they retort in an adverse manner? And, would they be right in doing so? The answer is very possibly yes, the real question is to what extent?
Now I am stuck and curious how the community might answer the questions – would love to hear your thoughts…
Apartment Internet Marketing – Education
This is the second part of a five part series based on a recent emarketer survey. In part one we discussed the concept of Exclusivity. Today we discuss: Education as it relates to Apartment Internet Marketing.
I have included the chart here again for reference:
What is Education?
Education, according to Princeton.edu is defined as; a gradual process of acquiring knowledge. From the time of birth we are taking in information, processing it, making decisions and acting. All the while we are layering information on top of information, taking in the new and purging the old to make new assumptions about the future to come. In any case, we are subject to the people and the environment we choose to hang around and participate in. There is a Dave Matthew’s song called: The Space Between. In that song Dave belts: “the space between – the tears we cry – is the laughter keeps us coming back for more – the space between – the wicked lies we tell – and hope to keep safe from the pain” I would contend that space between is called – choice. And, that choice is the byproduct of a catalyst and the result is action – all couched in education or better said, knowledge.
Value Exchange
Education would lead us to understand that the single most important catalyst in today’s business environment is garnishing a individuals attention. With no equivocation – it is the most important determinant of business success. When asking someone to give you their attention, you are asking them to give you their most precious possession – time. Ask for that attention in the way of a negative event caused by you and or your organization and expect a less than positive consequence. Ask for that attention in the way of a positive event and expect – nothing. In the Internet age this is the price of admission. In the context of apartment marketing ideas, ask for that attention in the way of educating apartment patrons and you plant the seeds necessary for true engagement.
Consumer Expectation
There is yet another thing that human beings have in common – the need for insight. Insight is often a vibrant, happy and emotionally loaded space in any person’s life. At some level we are all after it – we all want to be in-the-know. The emotion and desire is hard-wired into our system. That is to suggest that consumer’s want – innately. It’s imbued on their hearts and minds. When we apply that fact we can quickly see the overarching need to embed listening, understanding, interaction and feedback into our concept. It all adds up to meaning for the apartment patron. It all adds up to the willingness to give us their attention. As an example – people spend an average of 25 minutes per session on Facebook – why? The need for insight is being met.
Offer it and They Will Come
We see examples of this all over the internet today but my favorite is Wine Library TV – dial into the 3:50 min section of this video – it is the point. You get people to this and you are on your way to what I will end this series with.
Have a over the top and compelling end to your week – we will be back in a couple days with another installment to this series.
