Good or Bad Strategy: Kenneth Cole

I really like the Kenneth Cole brand and have been for a long time. There was a stretch of six years where I purchased the same black KC Reaction dress shoes because they were perfect. As of late they shifted a piece of their marketing strategy to include some real hot bed social issues –…

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Social Marketing + Care + Time = Success

When you CARE, you MAKE the time. –Tom Peters I read Tom’s quote of the day and thought; this is what social marketing is really about. If you care to have a successful social marketing presence then you will take the time to build it. You would put time and effort into not unlike the…

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