Real Life STL Media
Apartment SUCTPO
This was my contribution to one of our dry erase boards in the Real Life STL Media space at Mills Properties.
SUCTPO
Funny letters that mean a ton. Stories Unify Communities Tell Powerful Ones
I read that somewhere (please call me out if that belongs to you) and I lived it.
As we make a move to build out a digital agency that will serve
small businesses in and around STL; part of our calling card will be based on storytelling. Powerful storytelling. And powerful place creation.
We will aim to tickle the gamut of emotions – angst, frustration, empathy, sympathy, guilt, shame and the queen mothers of them all – love and laughter.
Your looking forward to executing some crazy cool stuff,
M
Apartment Blog Distribution in the Workplace
Learned a good lesson this week about choosing apartment blog distribution in the workplace – one I am humble enough to admit.
Real Life STL Media, an entity of Mills Properties, published a post today that was called into question. Not in the way you might think. It was not by an outside source but rather an insider.
Distribution Channels Matter
Not an hour after publishing a piece of content on our apartment lifestyle blog; I received a call from one of our internal team members suggesting the content was not okay for the workplace. An assertion that I didn’t understand in the moment. But after some discussion laced with examples, it dawned on me that the content was not the problem but rather the distribution channel.
You see, several weeks ago we decided to subscribe every team member (leaving the opt out statement clearly in place – so you could unsubscribe if you wanted to) to the blog via internal work email addresses. At the time we thought that would be a good way to gain exposure. In hindsight I can see that people should always have a choice to opt in or out of what they want to see. That is as true in the secular world as it is in the professional work place.
We had two choices – tone down the content or do a mass unsubscribe.
Your always learning and adapting Multifamily Manic,
M
