The Multifamily Collective

Coffee and industry conversation, led by Mike Brewer

ratings

Place I Live

· · 1 Comment

Could this be the crazy cool cousin to Walk Score?

Place I Live could become yet another measure of community attractiveness.

In the same respect, it could be the bane of a community. If the Place I Live is not Tony, Hip or Cool then I will trade at a discount. Maybe more than I wished for.

In any event, we are marching toward relevancy being a key driver to the success of your business. Walk Scores, Place I Live and Your Network will matter more than Ratings and Reviews.

Your constantly thinking about the NOW and how it impacts the THEN Multifamily Maniac,

M

 

The Renter’s Voice

· · 7 Comments

Update: TRV responded to my questions via email and agreed to let me post them here. 

Checking out The Renter’s Voice this morning.

Bullet point thoughts thus far:

1. Listings powered by an ILS – does that mean you have to do business with the ILS, Ellis or Renter’s Voice? If so, bunk.

TRV: No you don’t, many of the listings will begin with the robust content from a large content source – AF.com – so helps jump start a positive review platform.   

2. I see zero activity thus far so hard to form an opinion about it. Even the listings in the side bar on the left seem plugged. When you click on them and go to the actual review page, it is void of the aforementioned review.

TRV: It will take time to build the reviews as with any web presence.

3. Not sure how managers can/will respond or participate (see point number 1)

TRV: Joanna Ellis is working with the PMC companies on building this review site for our industry.   It is an open forum for renters to share experiences about apartment living.  Over time, there will be other opportunities to use reviews for marketing in the apartment space! 

Build Your Own Mouse Trap

I am still a firm believer that apartment management companies can build and equal if not better mouse trap right on there own website.

Ratings and reviews are a driver of business – no doubt. But, not if you have to pay to participate.

Your always wondering about the definition of advertising partner multifamily maniac,

M

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