Authentic Apartment Marketing

Think of apartment seekers as consumers and your communication with them will be perceivedĀ as not authentic – think of them as people and you have a shot at creating conversation that speaks to fundamental human need(s), want(s) and desire(s). Think food, water and shelter. And, how do you become authentic as it relates to apartment…

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Multifamily Monday: Empathetic Listening

I love Monday – one of my favorite days of he week. Today, we are doing a down and dirty lesson on empathetic listening or a fancy way of saying – pay attention. Empathetic listen is active listening or seeking first to understand and then to be understood. The goal being two-fold – listen on…

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Change Management

Cool Question: What’s not going to change in our business over the next ten years? With so much focus on what is going to be different about our business wouldn’t it be smart to ask the opposite question. I got the question from an article about Jeff Bezos founder of Amazon.com. He and his team…

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Why did you lease?

We should be asking new residents why they leased in lieu of asking  prospects why they didn’t lease. We could quickly identify our  strengths and then market those heavily.

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