pricing

Stop competing on the basis of price.

Writing blogs has been a passion of mine for a long bit of time yet I have very little time to do it anymore.

That said, I’ve decided to recommit myself in 2014.

Most of my posts will be dictated by speech recognition and will follow no real rules of grammar. I will do my best to edit along the way but have no intentions of really getting deep into that. I am rather trying to capture my unadulterated and truly authentic thoughts about the property management industry.

The post will follow no preplanned schedule be it time or day of the week.

There could very well be multiple posts in a day and there will definitely be times where a lot of space happens in between.

I’m not writing with SEO in mind so there will be very few links and very little editing as it relates to search engine optimization.

The experience economy

This post is prompted by the book that I’m reading called the Experience economy. It’s written by Joseph Piening and James Gilmore and is Roughly three years old.

“THIS BOOK OFFERS AN ESCAPE FROM THE ALL TOO EASY PRACTICE OF COMPETING ON THE BASIS OF PRICE”

The above quote caught my eye in the sense that any time you get into a discussion about reducing prices you are in essence, commoditizing your product or offering.

In property management we inevitably end up competing on price. Admit it – if all else fails you drop the price. It’s that simple.

With that said I have a question for you.

What would you do differently if you charged for an apartment tour?

You’re getting back into blogging Multifamily maniac,

M