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Your culture is your brand. TONY HSIEH – CEO, ZAPPOS.COM

Over the years much has been written about Zappos and Apple as it relates to culture. And, for good reason. Both companies enjoy massive success with customers around the world and continue to do so despite the ups and downs in the economy.

I have to believe it is due, in large part, to happy employees and more specifically the collaborative nature of their culture. I believe, in my heart of hearts, that a happy employee is a productive employee. And, a happy employee is, in part, is a byproduct of a superior culture. And, one that is customer-centric and based on a premise of trust.

Building Multifamily Culture

When I think of building culture; I think of the often quoted line out of: The Road Less Traveled by M. Scott Peck. The first sentence of Page 1 Chapter 1 reads “Life is difficult.”

Culture is difficult. When you think about it, you are attempting to meld a medley of individual cultures under the spirit of one unifying culture. The nuances are mind boggling.

Might I suggest that it bolis down to one word – Trust. Work on trust and the rest will fall in to place. Understand that it will take time, understand that there will be mistakes. Exercise patience with the former and reward the latter.

The health of your business depends on it.

What do you do to build up, maintain and push the edges of your culture?