@mbrewer
Apartment Reviews – This Wall was Not Made for Conversation
See this wall -it’s the Mills Properties Kudos Wall in our central office in Clayton, MO. Only one problem, it’s calendar year 2010 and I can’t converse with the people that took the time to write out their thoughts and mail them to our office.
I am certain that many of you can imagine the missed opportunity. My hope is that there are not others out there that have walls like this one in their offices. My plea to you if you do is to get digital fast –
We will be doing as much as we kick of the Get Social with Mills Initiative. Keying off what others have done in the industry, we feel it will be a necessary and fruitful piece of our on-line branding presence going forward.
Would love to hear your thoughts –
Apartment Adversting – Double Check that Ad Copy!
Ran across this in one of the local guide books. At first I thought, what a crazy obvious miss. Then it made me wonder if the absent page number was by design. What do you think?
Apartment Search On: Google Commercial
I read about this a couple of weeks ago and just found the time to check it out. It might be a colossal waste of time or a uber-cool thing to share on one of your social networks.
If you recall the Google commercial that ran during the Super Bowl you will have a really good sense for what this is. Google has created a way for you to mimic their Search On commercial. It’s really ingenious if you ask me. And, simple to do.
Here is a link to the site where you can build your own. And, here is the one I built for Mills Properties:
Get Social with Mills: The Journey Begins
It’s official – Mills Properties is taking the plunge into new media. For the past three years we have been at work producing real results with simple tools like Craiglist and vFlyer. One example, which I will fully detail in a later blog post, includes a manager that used CL exclusively to add 23 points of occupancy in just seven short weeks. It’s an amazing story but it is not where we wanted to be. We wanted to be fully immersed in the use of new media as it relates to marketing apartments.
The Journey of a Thousand Miles Begins with One Step
I am jazzed to report that Mills Senior Leadership has given blessing for me to document the entire journey from soup to nuts. In doing so I hope to utilize all the rich media out there in order to produce some massively cool dialog. The chief aim is to bring real meaning to the word engagement as I am fully convinced that the word is very often misplaced and misused in the world of marketing and new media specifically.
All that being said, I invite you to join us as we take the first step to Get Social with Mills.
Update: And, if it starts to look and or feel like a ton of self promotion, company promotion or ego-centric rhetoric, say as much. Our intent is to tell a story that may add value to your new media marketing efforts.
M
Resident Pet Peeves
In a recent email interview I was asked the following question;
What are the top pet peeves landlords have of their tenants?
Shift in Thinking
In addition to being taken aback by the words landlord and tenant, my knee jerk response was a laundry list of have not and will do. Then I starting thinking in the context of new media and my whole person changed. It instantly shifted from a position of attack to one of concern. I questioned that if I posted my response in the form of an adverse laundry list and a resident read it, would they retort in an adverse manner? And, would they be right in doing so? The answer is very possibly yes, the real question is to what extent?
Now I am stuck and curious how the community might answer the questions – would love to hear your thoughts…
