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Apartment Amenity
The U-Socket Charges USB Devices Without an Adapter
I am thinking this is a must have – must install in at least one to two places in our apartments. I think for student properties – you at have a least one per bedroom – plus any and all common areas through out your community.
Buy them here – no affiliate just sharing –
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Apartment Marketing: Invite the Thirty and Learn the Dirty…
I love what Mack Collier had to say a couple days ago in his post titled: The next evolution of social media for business is…
The following quote from his post struck me most…
Here’s the twist that makes this event so interesting to me; The 15 customers Dell will meet on the 15th are customers that have issues with Dell, and want to voice those issues to the company. The 15 customers Dell will meet on the 17th are evangelists of the company. So over the course of 2 days, Dell will be meeting with 30 of its most passionate customers, from both ends of the spectrum. I think this event is also an example of the next evolution of social media for companies.
Invite thirty and learn the dirty
The dirty little chatter that could work to make the your apartment living experience [read: offering] one that escapes the hand-cuffs of commodity. More times that not we as operators gather our troops in our conference rooms across this great land and decide on the next best thing for employees, prospects and residents alike. Imagine if we brought the thirty in like Dell is doing? That is once we have taken the time to understand who they really are.
Being a part of something bigger than yourself
Play along with me on this for a second – remember the last time you felt compelled – really compelled as a result of something you participated in something bigger than you? Remember how you felt leading up to, during and after the event? Do you still talk about it to this day? Did it shape your view of the world? Do you feel compelled to share not only the event but the organizer or organization that put on the event?
There is, innate in all of us, an underlying need to belong, to feel appreciate, to feel heard, wanted and important. As marketers – it’s not our job to exploit that but rather harness it and use it for a greater good.
Is it possible in our business? You bet it is. The questions is – are we willing to get those people in a room where there is no monitor to hide behind – where canned corporate speak is left to improv at the risk of authenticity and transparency? The second half of the thirty could be fun – it’s the first half I would be anxious about.
We have done our fair share of surveys and focus groups over the years but never did we go after the downside hardliners. Mack and Dell have me thinking hard about the obvious value of doing so…what do you think?
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Apartment Leadership – Lessons from THE CALL
Much has been written and much will be written about the perfect game that was not –
I see a major leadership lesson in the action that rocked the baseball world just a few nights ago.
Lesson #1: Admit
How many times do we as operators and managers drop the ball? I would be humble enough to suggest that I employ the super bouncy ball dropping method of dropping balls on a near daily basis. I exercise such strategies as forgetting to write it down, ignoring the reminders I have set in my phone and laptop and plan old fashion ignorance. All that being said, I have come to understand the power of Admitting the shortcoming.
As it relates to THE CALL – I admire what Jim Joyce had to say after he viewed the replay:
“I just cost that kid a perfect game,” Joyce said. “I thought he beat the throw. I was convinced he beat the throw, until I saw the replay.”
“It was the biggest call of my career,” said Joyce, who became a full-time major league umpire in 1989.
Lesson #2: Apologize
I read a book nearly ten years ago titled: All I Really Need to Know I Learned in Kindergarten by Robert Fulghum – one of the lessons described is the ability to say – I’m Sorry. How many times do we launch into the why-for’s and what-not’s – siting policies, procedures, protocol and make-it-up-on-the-fly alternatives to simply saying – You know – I apologize that we gave cause for you to drive 27 miles to our corporate office to meet with upper-management over the fact that your faucet has been leaking for over a month now and despite 33 requests to fix it – nothing was done. I agree that that is far from the service you should expect in exchange for the biggest check you write out each and every month – faithfully.
As it relates to THE CALL – I admire what Jim Joyce did and said later:
DETROIT—Armando Galarraga squeezed the ball in his mitt, stepped on first base with his right foot and was ready to celebrate the first perfect game in Detroit Tigers’ history.
What happened next will be the talk of baseball for the rest of this season and likely a lot longer.
Umpire Jim Joyce emphatically called Cleveland’s Jason Donald safe and a chorus of groans and boos echoed in Comerica Park.
Then Joyce emphatically said he was wrong and later, in tears, hugged Galarraga and apologized.
Lesson #3: Acknowledge
The end all be all mother load of goodness played out the following night:
In a classy gesture meant to show the world the Tigers had moved on from the night before, manager Jim Leyland had pitcher Armando Galarraga — instead of Leyland or a coach — bring the lineup card to the home-plate umpire.
All I can say is -WOW! Class Acts All The Way Around. I often joke that watching baseball is like watching paint dry – and if given a choice I ask that the color be multiple shades of red and black preferably in a satin finish. But, this episode has given me a whole new perspective of the game – namely the people who played it well over the last two nights and the actions they exercised despite the wholly emotionally loaded circumstances! Yeah – for the kids old enough to understand what happened – that is where it mattered most.
Have a smashing weekend. – M
Photo credit: NJ.com
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Business Leaders – Respond vs. React
Just a short bit ago the following article posted over at Bloomberg Businessweek – the news, not so good.
Network Communications Talks With Lenders After Missing Payment – BusinessWeek
What I really admire is what happened just about three minutes ago on Twitter – Dan McCarthy, CEO of NCI got out in front of the story. He posted a the link to the story above. Astute by all measure – in my opinion.
Dan, I applaud you for moving quickly in a space that demands as much and thank you for providing a firm example of great leadership.
Respond vs. React
There is a big difference and I would love to hear your unadulterated thoughts on the subject…in my opinion, Dan responded…
What do you think?
Technorati Tags: @mbrewer, mbrewer, mike brewer, mbrewergroup.com, business leaders, respond, react
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Apartment Marketing – Love is what Engagement is aiming for –
A recent email from a uber-satisfied resident to be –
From:
Sent: Saturday, May 22, 2010 6:34 PM
To: leasing2@millsproperties.net
Subject: attn:
J , thanks for showing me the place today.
[Resident] and I are set on living there. It is exactly what we want, and more. We’re looking at June 11th to be the day we move her and all her stuff to St. Louis. But having a week beforehand to get the place ready for her would be great. We’re really serious, and I’d hate to have to tell her we have to start all over from square one again. She said it countless times, that this is the place for us, that we both want to live there, and shes fallen in love with it the first time she saw it. It’s perfect. I’m sold and she is as well. Just hope everything else falls into place. I really hope we can get things movin’. Thanks again J , and call me at xxx-xxx-xxxx whenever you hear the great news. Thank you.Share this:
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