Apartment Marketing
Apartment Marketing: O.B. Triple Sorry Brilliance
#gameon to the apartment marketing campaign that mimics – in an apartment marketing appropriate kind of way – the O.B. Triple Sorry Coupon marketing story. Love love love this angle – very cool stuff.
WOW
That is all I could say. I had a border line crocodile tear in my eye as I watched this video song apology. 
Just a heads up – if you are guy – you might want to use a girl’s name. And, don’t forget to turn up the speakers on your device.
Your crazy impressed with O.B. today multifamily maniac,
M
We Care
Have you checked your commode room (restroom) (bathroom) lately? I have this saying about the subject of curb appeal – curb appeal runs curb to commode. And, that commode includes the one in your apartment business office as well as the one in your display and or vacant ready to rent apartments.
The little things are the big things all the time.
Want to know how to bag more leases? Want to know how to renew more leases?
Send a
WE CARE
message.
How do I do that? What is a WE CARE message?
Simply put – pay attention to the details. Invest in the minors so that the majors take care of themselves. Get relentless about your curb lines, curb paint, grass, weeds, landscape, beds, mulch, tree suckers, faded paint, rusted BBQ grills, piled up rocks (no matter how small they are) in your parking lots, cig butts, trash (no matter the size or level of gross), door knobs, clean windows, crooked door numbers, broken door casings scratched up striker plates, marred tile floors, stair kickers, thresholds and so on and so forth…
Get the team around today and stress the details. And, don’t tell me it’s summer and there is/are to many other things to attend to. It’s precisely the right time to run a drill and stick a friendly reminder in the minds of those that serve the ones that pay for a tip-top experience.
Your trying to stay cool in #STL multifamily manic,
M
Apartment Podcasting Marketing
“For corporate marketers, podcasting is low-hanging fruit.” – Paul Gillin
Low Hanging Fruit
Caught this video over at businessgrow where Michael Stelzner of Social Media Examiner throws down his 18 to 24 month content marketing prediction. It’s an interesting thought and one that I am trying to wrap my head around as it relates to marketing apartments. His thought comes in near the end of the four-minute vid:
Your wondering about apartment podcast marketing multifamily manic,
M
Cold Calling – New and Improved
I am consistently baffled by cold calling efforts in a business climate that has turned radically social. Vendors can get to know anyone on the planet by simply dialing into twitter, facebook, linkedin or otherwise. And, if they take the time to set back and listen, dive in and participate, provide value, give and take feedback and over a bit of time – sometimes a very long bit of time (@30lines took the time) (@jonathansaar took the time) they earn business. key word being ‘earn.’ Mike and Jonathan respectfully spent the better part of two years nurturing a relationship with Mills Properties and it has paid off in a good way for them. And, equally important to this point – the time they invested has been equally rewarding for Mills.
Cold Calling Giving Way to Cold Email
The following approach via the ‘contact us’ button our company website bakes my insides every time –
Hello,
I wanted to take a moment of your time to introduce myself and [don’t want to or am afraid to reach out via other more appropriate media – Graphics]. We are printers and graphic designers long specializing (since 19##) in the Multi-Family and Senior Housing industry.
We have lowered the prices on our FULL COLOR Marketing Business Cards!
500 = $50.00*
1,000 = $65.00*
2,500 = $110.00*
5,000 = $180.00*Prices DO NOT include Taxes, Shipping, Redrawing or Creation of a Logo.
Marketing Business CardsGreat low budget marketing tool!
This product’s features include:
square corners
2 sided cards same price as one sided
your choice of 3 types of paper:
14pt uncoated cover – traditional, non-shiny paper
14pt matte coated cover – satin finish
14pt coated cover with UV – very shiny
I invite you to check out our newly revamped website at [www.imacoldcaller].Multi-Family and Student Housing Specialists.
Long the focus of ***, our multi-family clients will love the extensive on-line shopping experience afforded by this new store. Printing, promotional products, signage, and more are offered here in an easy-to-order format, tailored for your industry.Promotional Products. Easy On-Line Ordering.
All of our customers can pick and choose from over #00,000 advertising specialty/promotional products. Shopping has never been so easy.Let me know if there is ANYTHING I can help you with.
Man I Don’t Like Cold Calling
Project Consultant at ***** Graphics******, ** *****
Office
Cell
Fax
The ONLY THING you can help me with is – helping me understand why this approach to business seems at all appropriate in today’s business climate?
Your – ranting on cold callers – multifamily manic,
M
Relationships Are Hard Work
“More contact means more sharing of information, gossiping, exchanging, engaging – in short, more word of mouth. – Gary Vaynerchuk
Relationships Are Hard Work
Gary is right and the implications are huge. And more contact means more relationships.
But, do you want to know why so many relationships turn sour? Simply put – they are often times emotionally messy and full of hard work. Be them with family members, BFFs, marriage partners or otherwise – when the honeymoon phase wears off they become work.
And, to the extent that you pour your body, heart, mind and soul into them – the more or less successful they are. Make no mistake – relationships are not for the weak-willed or weak-minded. There are full of give and take and require constant contact in order to be fully productive.
Apartment Marketing Word of Mouth
Pre-supposing that we all agree that relationships are hard work, we can likely also share in the fact that the socialization of the apartment business is hard work. But, work that is necessary if you really want to capitalize on the powerful effects of word of mouth or WOM for short.
I won’t go to great lengths discussing the how to’s and the what for’s of word of mouth as it relates to marketing and leasing apartments but rather the need to ensure you are where you need to be. Word of mouth as it relates to marketing and leasing apartments now demands that you be everywhere on every platform that people want you to be. It’s the now old axiom “communicate with people how, when and where they want to be communicated with.
Barriers to Contact
With the advent of the internet and the proliferation of social platforms comes a whole new level of business never before experienced. The barriers of have all but fallen into oblivion making it possible for apartment marketers everywhere to be in direct contact with everyone that wants to do business. And, with that comes the necessity and responsibility to work harder at relationship than you ever have before.
Your business depends on it. #gameon
Your – working for #gameon – multifamily maniac,
M
pic props: giovannilivera.com
