marketing apartments blogging apartments

Could not pass up the chance to share this list from Logic + Emotion. It’s from a post titled Random Thoughts. In it, David Armano lists five pretty simple yet compelling thoughts that should no doubt be a guide for all of us. The first thought he lists is; We all live in glass houses.

Be Mindful of What you Say

I think many times in the world of new media it is easier to say just what is on your mind without being mindful of the long term ripple effect. It’s really very easy to sit behind a keyboard and rattle off thoughts that are no doubt driven by our emotions. We have all been guilty of it – someone writes something on a blog or in a comment and wham-o Satan’s spawn comes dwelling up inside of our being and we lash out… Or, someone presses something derogatory about our Apartment Community on a ratings site and we sign up just to set the record straight by one upping them in the art of condescension. In this same breath I would suggest there is a difference between expressing passion and ignorance.

Be Mindful of Our Actions

Penned by some philosopher an undetermined number of years ago – actions speak louder than words. I think the essence of David’s thought is that the very act of throwing that stone is reflective of one’s character. I can say, with learning in mind, that there a number of stones I wish I had back in my collection. They were much more useful to look at when I had them in my possession. And, in the same respect, it’s my hope, as we become more and more embedded in our new media apartment marketing lives, that we remain mindful of our virtual actions. Just remember new media never forgets…

Marketing Apartments with New Media

As we continue to venture into the world of new media and the use of Twitter, Facebook, Yelp, FourSquare YouTube, Flickr and Local or Regional Blogs we will no doubt encounter plenty of opportunity to grab that tin of rocks we keep in the darker places of our mind, warm up the lizard brain and write away. The next time that happens exercise another ancient philosophy [amended for modern times]; write it a un-savable word doc, read it twice, sleep on it and let it go.

Let us know what you think? Drop us a comment below and let’s discuss….

This sounds like an interesting alternative to doing the project in house.

From the crowdSpring blog:

ONLINE

Blogs and Newsletters. Need original content for your blogs or newsletters? We have a global pool of writers who are ready to help.
Advertising/Marketing. Worried about increasing sales or competing against bigger companies? Leverage our community to help you.
SEO/SEM Content. Need to generate great search engine optimization (SEO) content or develop strong search engine marketing (SEM) campaigns? Our writers can help.

What is crowdSpring?

For those of you who don’t know what crowdSpring does, let me sum it up in a story. We used the service recently to create a logo for a downtown STL property. We had a creative brief drafted that was then posted to the crowdSpring site. Along with the brief we offered up a set dollar amount that we were willing to pay for the logo design based on the brief. From there creatives from all over the world submitted actual artwork that we could then comment on. The creatives would use our feedback to tweak their designs to suit our needs. In the end there were over one hundred designs to choose from all at a price we thought was fair. No negotiation – no hassle and done in a very short period of time.

I am interested to learn more about the writing piece – I could see this working as a way to create content for community blogs.

Would love to hear your comments – especially if you have used the service in the past.

And, for some really good context on the subject of community blogging, check out this past weeks AptChat hosted by Mike Whaling and Lisa Trosien – It was a compelling chat.

Hope your week is compelling –

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