lifestyle marketing

I really like what LIFESTYLE Communities is up to. I received the following via email today:

Mike ,

Would you like tickets to one of these concerts at The LC Pavilion?

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Click here to enter the Last Minute Ticket Giveaway from Lifestyle Communities for Zappa Plays Zappa (TONIGHT!) July 8th.  Enter by 2:00pm EST on 7/8/09.

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Click here to enter the Last Minute Ticket Giveaway from Lifestyle Communities for First Strike Combat / NAAFS Cage Vengeance 5 this Friday, July 10th. Enter by 2:00pm EST on 7/9/09.

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Click here to enter the Last Minute Ticket Giveaway from Lifestyle Communities for Collective Soul and Gavin DeGraw on Saturday, July 11th. Enter by 11:00pm EST on 7/8/09.

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One or more winners will be randomly selected for each event.  Each winner will receive two (2) tickets to the event. For information about the Last Minute Ticket Giveaways from Lifestyle Communities, reply to this email.  For more information about events at The LC Pavilion, visit the PromoWest Productions website.

Check out The Annex at River South condos and apartments in Downtown Columbus.

Thanks,

Chip Ashby
Lifestyle Communities
cashby@lifestylecommunities

Top five things I like about it:

1. It was permission based
2. The offer was relevant
3. The sense of urgency was not invasive but rather -“hey, by the way…” or “hey, just in case…”
4. Great call to action
5. Subtle product insertion at the bottom – not as the lead

Great stuff –

apartment marketing ideas, apartment marketing, multifamily marketing, lifestyle marketing