Joanna Ellis

Update: TRV responded to my questions via email and agreed to let me post them here. 

Checking out The Renter’s Voice this morning.

Bullet point thoughts thus far:

1. Listings powered by an ILS – does that mean you have to do business with the ILS, Ellis or Renter’s Voice? If so, bunk.

TRV: No you don’t, many of the listings will begin with the robust content from a large content source – AF.com – so helps jump start a positive review platform.   

2. I see zero activity thus far so hard to form an opinion about it. Even the listings in the side bar on the left seem plugged. When you click on them and go to the actual review page, it is void of the aforementioned review.

TRV: It will take time to build the reviews as with any web presence.

3. Not sure how managers can/will respond or participate (see point number 1)

TRV: Joanna Ellis is working with the PMC companies on building this review site for our industry.   It is an open forum for renters to share experiences about apartment living.  Over time, there will be other opportunities to use reviews for marketing in the apartment space! 

Build Your Own Mouse Trap

I am still a firm believer that apartment management companies can build and equal if not better mouse trap right on there own website.

Ratings and reviews are a driver of business – no doubt. But, not if you have to pay to participate.

Your always wondering about the definition of advertising partner multifamily maniac,

M

Some Feedback from Twitter –

@mbrewer curious- what’s going to be the difference between them and the other rating/comment websites? Did I miss that?

— Nicole (@NYork75) June 21, 2012