Hard Work
Want to be an Excellent Property Manager?
Want to know the difference between a really really good property manager and an excellent property manager?
It’s all in how they handle people. It’s that little tiny space between stimulus and response called choice.
Do they choose to take on the emotionally loaded stuff or let someone else do it?
– the excellent love people more than numbers
– the excellent greet moments of truth
– the excellent tackle courageous conversations
– the excellent feel the fear and talk about the tough stuff anyway
– the excellent see people as a work in progress
– the excellent know the most challenging of personalities are a reflection of the things they need to work on in themselves
– the excellent care
The good ones shy away from emotionally loaded conversation. Be it hostile or ripping – they prefer to have someone else deliver bad news.
Are you good or excellent?
Your always pursuing excellence in the right areas Multifamily manic,
M
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Relationships Are Hard Work
“More contact means more sharing of information, gossiping, exchanging, engaging – in short, more word of mouth. – Gary Vaynerchuk
Gary is right and the implications are huge. And more contact means more relationships.
But, do you want to know why so many relationships turn sour? Simply put – they are often times emotionally messy and full of hard work. Be them with family members, BFFs, marriage partners or otherwise – when the honeymoon phase wears off they become work.
And, to the extent that you pour your body, heart, mind and soul into them – the more or less successful they are. Make no mistake – relationships are not for the weak-willed or weak-minded. There are full of give and take and require constant contact in order to be fully productive.
Apartment Marketing Word of Mouth
Pre-supposing that we all agree that relationships are hard work, we can likely also share in the fact that the socialization of the apartment business is hard work. But, work that is necessary if you really want to capitalize on the powerful effects of word of mouth or WOM for short.
I won’t go to great lengths discussing the how to’s and the what for’s of word of mouth as it relates to marketing and leasing apartments but rather the need to ensure you are where you need to be. Word of mouth as it relates to marketing and leasing apartments now demands that you be everywhere on every platform that people want you to be. It’s the now old axiom “communicate with people how, when and where they want to be communicated with.
Barriers to Contact
With the advent of the internet and the proliferation of social platforms comes a whole new level of business never before experienced. The barriers of have all but fallen into oblivion making it possible for apartment marketers everywhere to be in direct contact with everyone that wants to do business. And, with that comes the necessity and responsibility to work harder at relationship than you ever have before.
Your business depends on it. #gameon
Your – working for #gameon – multifamily maniac,
M
pic props: giovannilivera.com