Geo-based apartment marketing

Where are Twitter and Facebook’s Geolocation Features?

Here’s how a solution like that would operate: imagine you’re a local pub – with an AdWords like platform for geo-based ads, you could buy ads – on your own via the Web – that run from 6-10pm, promoting a drink special, that broadcasts only to people within a 5 mile radius of your location. That’s powerful, and for companies on the scale of the top social networks, a huge potential revenue driver, even in a bad economy.

I could not help but to think there is a multifamily application here. To think we could position our communities such that we could target anyone shopping properties within a five mile radius of ours, is simply awesome. Creepy – but awesome. I wonder what the 30 lines of the world are thinking about this platform.

Your multifamily fellow manic,

M

[Update]: Techcrunch put out the follow on 11.28.9: Watch Out Foursquare, Facebook is Poised To Dominate Geo We have taken a wait and see approach to the Foursquare model as it relates to renting apartments. It seems to me that over time people will settle on one to three major apps where they will spend the lions share of their time. Renting apartments as it relates to Foursquare, Loopt Gowalla, Simple Geo, GeoAPI and others will be a function that aggregates to Facebook or other major players. My question is will the numbers be big enough to warrant creating a full out apartment marketing idea using the Foursquare like applications? It will be interesting to see.

Mike Brewer, Apartment Marketing, Multifamily Marketing, Multifamily Geolocation