#gameon
Excellence in Multifamily
I write about excellence from time to time on this blog. Not so much as to wear out the term but enough to remind you that excellence is something to strive for in the multifamily space. And in your life.
Now let me clarify, I think excellence is near impossible to actually meet. At least if we take a strict interpretation of the word.
The reality is that striving for excellence is where it’s at. Always pushing. Always looking for ways to improve. More efficient. More caring. More awesome. More compelling. More #gameon
Excellence as a Way of Life
Striving for excellence is what makes you stand out when compared to the next guy/gal. By way of example; striving for excellence is the guy/gal that takes my post from yesterday and runs with it.
It’s that leasing consultant, assistant manager, maintenance tech or porter that gets ‘sick and tired of being sick and tired.’ They let out the proverbial – f-this; I want a better set of circumstances to come my way.
They build a hockey stick angle of awesomeness right at the end of the rut they dug for themselves and proclaim: #gamethe-f-on. It’s #timetoshine. #theworldwillknowmyname
Realization
You know what they realize in that moment? They realize that motivation is an inside job. It’s not the boss that rocks them into action. It’s not mum, dad, auntie or grandma. It’s THEM.
They realize – if I’m going to get ahead in the multifamily world; I have to strive for excellence. I have to give mediocrity a root canal and replace it with a gang of platinum plated strive for excellence.
Simple Call to Action (CTA)
It’s time to shine – get off your butt and #rocktheworld
Your #gameon Multifamily Maniac,
M
Multifamily Standards – What’s on Your List
I start this post with the pic in mind; what can I put on a list that is both meaningful and actionable? It doesn’t have to be out-of-the-box or over-the-top. It just has to work.
Your putting together a list to share with this community Multifamily Maniac,
M
Written and published on my IPhone
Apartment Podcasting Marketing
“For corporate marketers, podcasting is low-hanging fruit.” – Paul Gillin
Low Hanging Fruit
Caught this video over at businessgrow where Michael Stelzner of Social Media Examiner throws down his 18 to 24 month content marketing prediction. It’s an interesting thought and one that I am trying to wrap my head around as it relates to marketing apartments. His thought comes in near the end of the four-minute vid:
Your wondering about apartment podcast marketing multifamily manic,
M
Exaggerated Response
To the point: over-communicate
Do it in an Exaggerated Way
Quick story for your Monday morning reading pleasure. I can’t recall where and when I read this but it has been some time. The story made an impact on me because it was – in my mind – an exaggerated response to an otherwise routine request for service.
The story was about a plumbing company that made over doing it a part of their service routine. If they were called out to unclog a drain, they took the time to tidy up the space under the sink, mop the floor and vacuum the floor mats. And, get this – they cleaned up any and all dirty dishes in and around the sink. Whoa! #gameon
People are the Difference that Makes a Difference
If people are the difference then suffice it to say that their actions and behaviors are the tell. Are you acting and behaving in a manner that is exaggerated? Do you take projects beyond what is expected? Do you push your team to do the same?
The point after the point: do something today that rocks the socks off of the people who you serve.
Your looking to over-exaggerate my responses multifamily manic
M
