follow up

Follow up can be equated to the gold mine of all gold mines in property management. Ask any leasing consultant worth his or her salt and they would all tell you that following up yields them some percentage of additional sales that they would not have otherwise booked.

It Matters

Two Saturdays ago I made an unscheduled trip to my local urgent care – yeah, pneumonia. Prescription – get more rest.

To the point – that was a Saturday; the following Monday afternoon I get a call from a strange number. I don’t answer and they leave a voicemail. Guess who; yes – a nurse from urgent care. Just checking in on me to see how I was feeling. Took all of 2 minutes to make that call and leave that message.

Two minutes that – god forbid I have to go back – insured that I will return to do business with them in the future. That is despite the fact that I don’t know anyone at the urgent care. Not enough to call them friend or otherwise.

Caring Matters

It boils down to Care. Now one could argue that it’s superficial. Okay – but it is effective.

Take away – pick up the phone and call someone you do business with and see how they are doing. Just check on them with no mission in mind. Work on securing some loyalty down the line.

Your follow up on someone today multifamily maniac,

M