Experience
How Internalizing Principles Slows Down the Game in Sports and Business
I’ve noticed a fascinating parallel between high-level sports and the business world. The entire game changes when the core principles genuinely get inside of you. It’s as if time slows down, allowing for more straightforward decision-making and more strategic moves.
This phenomenon occurs when the fundamental truths of your field become second nature, imbuing every action with purpose and insight.
In sports, athletes talk about “the game slowing down” as they gain experience and confidence.
This isn’t about physical speed but mental acuity. Similarly, in business, when the foundational principles are fully internalized, leaders navigate complex situations with a calm, assured pace.
It’s about making the complex seem simple, the chaotic orderly.
"Master the core, master the game. When principles become your playbook, the world slows down to your pace." – Mike Brewer Share on XThis insight is crucial for anyone looking to excel in their field. It’s about going beyond mere practice to understand and internalize what truly matters.
By focusing on the core principles, you can transform how you perceive and react in high-pressure situations, whether on the field or in the boardroom.
Hashtags: #SportsBusinessParallel #CorePrinciples #StrategicDecisionMaking #ExperienceCounts #Internalization #MentalAcuity #FoundationalTruths
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Apartment Experiences
Rent is the biggest debit out of most bank accounts each month.
Is the experience that you’re creating in exchange for that rent worth it?
Is it compelling?
Do people feel compelled to tell their friends and family about the experiences that you creating in exchange for the rent payment?
Do you CARE?
Your desiring to make the experience worth the rent Multifamily Maniac,
M
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People buy for the experience
I think it’s fair to say that people no longer buy things for the sole purpose of functional use. They don’t rent apartments just to occupy space.
They rather rent for the experience created in the leasing office or the perceived experience after they move in.
People want to experience something cool – something they can tell their friends and family about.
They need brag-a-log material.
Give it to Them
If you get nothing else out of this blog in 2014 – get this:
People who work in the multifamily space are in the experience making business.
Get busy creating compelling ones…
Your looking for compelling experiences Multifamily Maniac,
M
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Perpetually Competing for Attention
Marketing people (which is everybody in business) are in the fight of their lives with an enemy that is ever evolving and adapting. We are perpetually competing for attention. Any more you are turned off, disliked, tuned out, banished, skipped over, blown off, unsubscribed, unfollowed, blocked or simply ignored with the click of a button. Make my experience anything less that what I want and – Boom, you’re done.
Experience
I went to the pet store tonight for a bag of over-priced nourishment for our dogs. And, in the course of my check out the clerk asks me if I want to apply for the aptly named pet friendly paw rewards club. I said – “no.” At that moment – right there between catalyst (my saying no) and response (the clerk looking at me like I was fresh in from Mars) – that little space (called – choice), the clerk could have made that experience good for me. “Cool – Mike (name taken from a quick glance at the computer where my information just popped up), you look like you’re tired; here is your receipt, we will see you next time.” – Boom, I’m back in a month to pick up another bag.
Awareness
Awareness isn’t propping your sign in the yard and handing out fliers all over town. It’s not offering your loyalty card to every poor sap that makes a two dollar buy from you. It’s paying attention to the emotional wherewithal of a flipping tired, beat down, wondering where the next bit of attention is going to paid culture.
Multifamily Saviors
It’s time to shine. You can look people in the eyes everyday of the week. You can surprise and delight. You can get someone to sign up for your loyalty program (the one you should not have – not formally anyway) by simply being you. You can have by attention by taking time. By being aware. By caring. Caring with awareness.
Your perpetually competing for the hearts and minds of people who care multifamily maniac,
M
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Rented an Apartment Lately?
When was the last time you went out and secured a lease on a new apartment?
How Do They Feel?
I think it should be standard issue that every single person that works for your company goes out and leases an apartment, soup to nuts – President to Porter. Not a secret shop – call is a secret rent an apartment experience or what you will. This is real-time. Lease one from your very own portfolio and lease one from your closest comp. I am talking the whole nine yards. Go through the process of searching online, pick up a magazine, drive by or ask a friend. Choose a community or two to visit, walk in and go through the process. Have your checkbook or money order in hand and lay down a deposit. That is if you like how you feel.
Who is They?
So to answer the question above – they is the people who are walking through your door every day of the week. And, understanding how they feel should be top of mind, tip of tongue and everything you think about, dream about and are about. And what better time to get that feeling than now. The only way you can truly serve the people who serve you (monthly rent checks) is to really get in their shoes. Really understand the process they go through. Really understand how they feel. Now that sounds like a challenge.
First One is on Me
If you work with me at Mills and you are reading this post – I will pay the deposit and the app fee for your first secret rent an apartment experience in exchange for the lessons you learn. That is to imply that you have to come back and do a guest post for me detailing what you liked, disliked and what you will change about your business as a result of the experience.
Hit me with a comment below and we will make the arrangements.
Your looking forward to how you make them feel multifamily maniac,
M
