content
Marketing First
Photo by Campaign Creators on Unsplash
In content creation, getting caught up in the excitement of producing something new is easy. Whether it’s a blog post, a video, or a podcast, creating content can be a thrilling experience. However, it’s important to remember that simply creating great content isn’t enough. To truly succeed as a content creator, you need to have a marketing plan.
This is a point that Joe Pulizzi and Newt Barrett make in their book, “Get Content Get Customers.” They write, “Before you create any more ‘great content,’ figure out how you are going to market it first.”
This advice may seem counterintuitive at first. After all, isn’t the point of creating great content to attract an audience? Why worry about marketing before the content even exists?
The truth is marketing is an essential part of the content creation process. Without a plan in place for how you will promote your content, it will likely fall flat and go unnoticed.
So, what should you do before creating great content? Here are a few steps to get you started:
- Define your audience: Before you create any content, you need to know who you’re creating it for. Spend some time researching your target audience and figuring out what they’re interested in.
- Determine your goals: What do you want to achieve with your content? Are you trying to build brand awareness, generate leads, or drive sales? Your goals will impact your content type and how you market it.
- Develop a content strategy: Once you know your audience and goals, it’s time to develop a plan for your content. This should include what types of content you’ll create, how often you’ll create it, and how to promote it.
- Create a marketing plan: Finally, it’s time to figure out how you will promote your content. This might include social media marketing, email marketing, paid advertising, or influencer outreach. Whatever tactics you choose, ensure they align with your audience and goals.
Get Your Email Read
Doing some fall cleaning and thought I would pass on an old but good note on email.
Ideal times to get your email read are between 5a and 7a.
Quality Content in Curbs
“Give them quality. That’s the best kind of advertising.” – Milton Hershey
Quality from curb to commode – it’s all content and it all counts. It’s all marketing. It all speaks to the personality of your property. It becomes the interesting quality or qualities that people remark about when they talk to their friends, family and strangers about your apartment community.
Spring Time Quality
Roughly five years ago, I lived in Portland, Oregon. I lived in an apartment community just south of the city proper. And, to this day I still remark about the curbs. They were clean, crisp and freshly painted every month. They had it down to a science and I would tell you that it made a huge difference. I would also confess that they have become content to me and thus free advertising/marketing for them.
Content is in Everything
Content did not begin with books, newspapers and magazines. It didn’t magically show up with websites, blogs, Twitter or Facebook. It has been around from the dawn of time. And, the important thing to note is that you can make any piece of content sing quality. With a little bit of focus, a little bit of elbow grease and a little bit of care – you can even make your curbs rock. And, if you are moving to Portland anytime soon, hit me up – I will refer you to a great apartment community.
Your – looking at everything as content – multifamily manic,
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