building connections

In this episode, Mike Brewer chats with Jude Chiy, Founder of Flamingo, an app created to enhance and optimize resident engagement and build a sense of community. Jude shares his journey from med school student to the Founder of Flamingo. Mike and Jude explore the benefits of executing simple and frequent resident touch points and the connection to higher resident satisfaction scores.

Key Discussion Points:

1. The meaning of Flamingo: In a world where competitors all look very similar, Jude believes that building a sense of community with management and residents, and between resident neighbors helps a property stand out “like a flamingo in a flock of pigeons”. The Flamingo app helps residents navigate the many questions related to life in the community and discover new events and people thus building a true sense of neighborhood.
2. The Value of Resident Input: Instead of solving problems at the senior level of the management team, inviting residents into the issue by sharing it and inviting their comments on solutions further enhances the feeling that resident input matters.
3. The Superpower of AI: There are scores of data points and it is impossible to read through it all and make sense of it. Flamingo uses AI to read all the data and quantify it which makes it easy to understand. The system sends surveys when a resident interacts with a team member, uses an amenity, submits a service request, etc. It tracks the time to resolve, the frequency of resident communication, etc., and provides recommendations to correct the areas of concern.

Throughout the conversation, Mike and Jude share practical tips and advice based on the topics covered in the episode.

Whether you’re a seasoned investor, property manager, vendor/supplier, or someone interested in learning more about the multifamily market, this series offers valuable insights that can help you navigate the challenges and seize the opportunities in this dynamic industry.

About Mike Brewer

Mike Brewer is enthusiastic about people, technology, and the world of multifamily. He serves as President of RADCO Residential and COO of The RADCO Companies. As the Founder of Multifamily Collective, Mike draws on his deep understanding of the multifamily space and is passionate about sharing insights and wisdom through a series of Collective Conversations with others in this industry. This podcast creates a platform for industry professionals to connect, learn, and grow together.

About Jude Chiy:

Jude Chiy is a highly regarded expert in the multifamily industry, known for his expertise in resident engagement and building a sense of neighborhood within each community. Jude wanted to be a superhero when he was young, but sadly never developed the superpowers to fight crime and help people. He founded Flamingo as his way of making the world a better place by simplifying life for residents and property managers.

Ultimately, Jude’s vision is a world where everyone knows their neighbors and willing to help them out.  With a wealth of unique experience and a track record of critical thinking, Jude brings a unique perspective to the discussion, shedding light on key industry trends and sharing valuable advice for professionals in the multifamily space.

Additional Resources:

• The Purple Cow by Seth Godin
• If Chick-fil-A Ran Your Apartment – Six Things They’d Do Differently
• If Apple Ran Your Apartment – Six Things They’d Do Differently
• If Ex-WeWork CEO Adam Neumann’s Flow Ran Your Apartment – Six Things They’d Do Differently
• How McDonald’s Would Run Your Apartment – Seven Things They’d Do Differently
• Need Ideas? The Flamingo Blog is like finding a hidden treasure box full of novel ideas for resident engagement

Episode sponsored by: Updater 

Updater is the app that gets residents move-in ready faster. Did you know that residents who are happy with their move-in experience are 59% more likely to renew their lease? Move-ins matter. Get them right with Updater. Visit go.updater.com/mike  and as a special gift to our listeners, Updater is offering a special gift when you book a demo.

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Disclaimer:

The views and opinions expressed in this podcast are solely those of the individuals involved and do not necessarily reflect the official policy or position of MultifamilyCollective or any other organization mentioned during the episode. The podcast is for informational purposes only and should not be considered professional or legal advice. Always consult a qualified professional or your organizational leadership before making strategic, professional, financial, or investment decisions.