Blogs

#apartmentmarketing: Blog Format Question

Mike Brewer · September 8, 2011 · 9 Comments

Short and sweet today –

One of my favorite blogs, one I read everyday without fail, is Valeria Maltoni’s – Conversation Agent. First rate content always.

Apartment Blog Trunk

I gave up on RSS feed reading about a year ago as I spend more time in my inbox. Nearly every blog I read is done through Outlook now and as such I give more time and attention to the things I read. In other words, I generally do not skim the headline and move on.

About a month ago Valeria made the decision to truncate her email subscription delivery meaning we only see a portion of the message and are forced to click on a link to see the rest.

Result: I read fewer of Valeria’s material to the end. Sorry Valeria.

I understand the reasons for cited in her Saying it in 200 Characters post back on Aug 10, 2011.

My question – should apartment marketers truncate their blog post offerings? We are trying it a Mills [Shameless plug – the Mills Blogging Team is Putting a Dent in the #STL market place].

Would love to hear this communities thoughts? And, thank you in advance for taking the time.