The Multifamily Collective

Coffee and industry conversation, led by Mike Brewer

apartments

Social Marketing + Care + Time = Success

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When you CARE, you MAKE the time. –Tom Peters

I read Tom’s quote of the day and thought; this is what social marketing is really about. If you care to have a successful social marketing presence then you will take the time to build it. You would put time and effort into not unlike the great team over at Urbane.
Who knows what is to come of this social media/marketing reality we live in. A couple facts to note; it is here, it is real and it is real powerful. If you don’t believe it, look no further than Obama’s campaign strategy. They  employed social media/networks more effectively than ever imagined. It was brilliant.
I look forward to all the discussions to come and more importantly the generation and execution of some amazing game changing ideas.
Make time to care about your position in the world of social media/marketing today and thank you as always for taking the time to read our blog. Have an compelling day today. 

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Apartment Leaders: Q vs. Q

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Q stands for Quantity and it also stands for Quality, which is more important? Tom Peter’s suggests the following;

“You will be remembered in the long haul for the quality of your work, not the quantity of your work … no one evaluates Picasso based on the number of paintings he churned out.”

The quote made me think long and hard about a lot of things but most specifically the space we work in. I have noticed over the years an ever growing number of demands being placed on site teams and yet the number of hours in each day does not change. We ask, we direct, we expect many times without thinking about who suffers at the end of the day? Is it the quality work or more importantly the quality of the experience our consumer has with us. Is either acceptable? Or, are we in an age where quantity trumps quality?

I wonder what the group thinks. 

Do you see an ever growing number of demands being handed to your site teams? Do you see quality suffering as a result? Does it matter?

Let me know your thoughts and have a compelling day!

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Apartment Management: Feedback for the leader

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For you leaders out there, how many times have you thought to yourself, ” I wonder what the team thinks of my ability to lead?” “I wonder if they think I am doing a good job?”

I am pondering a piece on leadership feedback and would like to hear your thoughts. Drop me a quick comment if you have time today and we will see what comes of it.

Have a compelling Monday.

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Roommates.com

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I find this whole thing highly engaging. This article comes from The Tribune, somewhere near Houston, Texas best I can tell. So far I would agree with this the argument articulated in this article;

“The law should respect and protect the right of Roommates.com, or any
other such matching service, to design a questionnaire that suits their
customers’ needs. Roommate seekers who object to a particular
questionnaire are free to find another matching service, or to start
their own.

“This case illustrates why the
Fair Housing Act, which does nothing but infringe on freedom of
contract in the housing market, should be repealed.” [read the rest here]

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Student Loan Debt

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From the pages of the St. Louis Today;

Many in the next generation of workers will be so debt-burdened that they
will have to delay home purchases, limit vacations, and even eat out less
to pay loans off on time.

Kristin Cole, 30, who graduated from Michigan State University’s law
school and lives in Grand Rapids, Mich., owes $150,000 in private and
government-backed student loans. Her monthly payment of $660, which
consumes a quarter of her take-home pay and is scheduled to jump to $800
in a year or so, confronting her with stark financial choices.

Should we label it now? The forever-renter generation?

It pains me to think that the higher-level education system has become a business. It’s losing sight that it’s a place to prepare people for life and toil. It’s a problem today and will only worsen over time.

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