The Multifamily Collective

Coffee and industry conversation, led by Mike Brewer

Apartment marketing

What if we looked at Craigslist the other way around?

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We are all clamoring to get our ads listed on Craigslist, what if we instead called the people looking in our neighborhood listed under housing wanted? Maybe we could farm leads out of that list and turn them into leases.

Give it a shot; type craigslist into the search box and find your city and then click on housing wanted.


Google

Happy Farming!!

Just a thought.

I don’t want people to know

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I struggle with statements like this:

"The key is the taste," Tu said. "Ideally, I don’t want people to know what they are eating is vegetarian."

That was a quote from a fast vegetarian food restaurant owner. Now I understand from dollars and cents perspective why he would say that. He has the opportunity to attract both vegetarian’s and non-vegetarians or cannibalvegans, those who go back and forth. And furthermore he knows that the mass of citizens are already trained on taste by McDonalds, Burger King and to some degree Wendy’s.

But under the guise of being authentic why would you not shout from the rooftops that your product is what your product is? We can’t say it enough, consumers want authentic experiences and that includes the advertising that gets them and keeps them coming back. Why would you disassociate your great tasting vegetarian meal from being a vegetarian meal? 

Do you think we do that in the apartment business when we market our respective communities. Do we disassociate from the very thing we should be creating connection with?

What do you think?


Urbane Apartments

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Eric and his team have it right!!!! Nice and famous. I am thinking 2008 will be insanely great for these guys. This is their first stab and incorporating Youtube into their marketing strategy and I must say I am impressed. The only thing I would add is a call to action at the end. The logo rocks, maybe drop the URL in under it or dare I say the phone number.

Nice work E, you are far and away leading the pack in your market place. Thank you for taking the time to share your creativity with us. M

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Excuse me, I have to take this call

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Let me preface by saying that the intent of this blog is not to rant on things of a personal nature so I apologize in advance about the following.

I HATE it when you are invited to lunch by someone and then the bulk of the lunch is consumed by the other person taking phone calls and talking at length. Sometimes, it is best to leave the cell phone in the car. We would all be better for it.


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