apartment internet marketing
Apartment Marketing: PSE
You likely know from your own experiences both on and off line that Emotion Sells! Excitement Sells! Cool Sells! Gossip Sells! Optimism Sells! Humor Sells! Anger Sells! iPhone 4 Sells! Well – more appropriate to this post concerning the iPhone 4 – Being Part of the Cool Kid Tribe Sells! Wit Sells! Deep thoughts by Jack Handy Sells! Heart Felt Sells! To Big to Fail Sells! And B.S. Sells – in spades! Point? It’s the stuff that hits the hardest and softest parts of that thing called heart – soul – spirit and mind! So get out your Kleenex or pick up that axe in need of a good grind – as we have absolutely nothing to tell you that you don’t already know –
Scott Stratten from the very popular UnMarketing Blog cut the idea of sharing down to its core recently –
UnMarketing » Blog Archive » Word of Mouth Has Changed, Sort Of
Look at what gets shared on Facebook, or retweeted on Twitter. Funny stuff, brilliant knowledge-filled posts, sad things, stuff that angers you.
Repeat after me: People. Spread. Emotion.
Apartment Facebook Like Page: Rules for Share
It’s kind of like Steve Leonard’s rule for customer service : Rule number one: The customer is always right. Rule number two: If the customer is wrong, see rule number one! I am adopting Scott’s mantra as it relates to sharing content on your Apartment Facebook Like Page or your Apartment Twitter Status updates: And, to distill it into a set of rules [I hate rules but for the sake of keeping] Rule number one: People. Spread. Emotion. Rule number two: If there is no spread, see rule number one!
Apartment Marketing: @earlybird a New Way to Use Twitter
Have you ever wondered what the most appropriate way to use Twitter to market your companies Apartment Living Experience is? Now I’m not to suggesting that any one way is better than another but I do think there are some ways that garnish more attention. My only piece of advice is avoid using old school push marketing tactics.
It looks like @earlybird is positioning itself as a socially acceptable way to broadcast your current promotion. Brian Solis puts it this way in On Twitter, The Early Bird Gets the Worm
If you can imaging the possibilities for @EarlyBird, it goes beyond just one-off deals and specials through a generic account [push marketing], it can be themed into opt-in channels for almost any area of interest, food, music, entertainment, events, etc. [relevancy] emphasis mine.
As it relates to apartment marketing, I can see the value in an opt-in channel for apartments as a good thing –
What do you think?
Apartment Marketing: Gather the Group
Over the next month or so, I will be reaching out to some of our apartment Facebook friends asking if I can enlist them in a virtual ongoing open feedback Tell Dell like mechanism. The intent is to prompt the forum in the coming weeks, months and years as we move forward in building out Mills Properties improved web strategy. The friends are coming from a mix of our like pages that span across our 43 communities [Note: not all are published as of this writing] in Saint Louis. The only catalyst to their selection is – on balance – they participate more than others. Our real hope – as part of a much larger strategy – is to build on the success of others in and out of our industry by including consumers in the process. That said, it never ceases to amaze me just how easy it really is to get acquainted anymore. This quote below is part of a response I got to reaching out just this past week –
…..been here just over 5 years and really like it. My main interests include Conservative talk shows and Trance/Techno music. Odd combination……
I can’t wait to get some discussion going with this resident. 5 years – can you imagine the change she/he has seen in five years? Can you imagine the potential value he/she might add on the premise of that 5 years of history?
What are you doing to leverage the power of your networks?
Apartment Marketing: How to Use Facebook Like Pages to Lease Apartments
I love emails like the one below -but before we go there:
Over the past few weeks we have started to quietly roll out some of our Facebook Like Pages as we gear up for the Get Social with Mills Initiative . One of the issues we’ve run into with this slow roll out is anxious PMs and MSs like Teresa and Mike at Park Clayton Apartments. They were ready to run – so, we let them go and in just over two weeks they took the like numbers from 7 to North of 225.
How to grow Your Apartment Facebook Like Page numbers
How did they do it? To make a long story short Mike brought an orphaned stuffed yellow duck to the leasing office for Teresa to see and each time they tried to put the duck away – residents asked to have it back as a mascot. With that T and M – [I often use the first letter of peoples names – with that T is for Teresa and M is for Mike] decided to have a – Name the Duck – contest . In conjunction with that contest they decided to give away a few fun prizes for the resident who yielded the biggest number of Likes to our page in a weeks time.
The Apartment Like Page Results
T and M put on North of 200 Likes inside of two weeks time. Not only that – they yielded something much more important in my opinion – check out the page and I think you will quickly discern what I mean. That point brings me to the email below –
How to use Facebook Like Pages to Rent Apartments
I will let the email speak for itself –
Have a compelling weekend – M
—–Original Message—–
From: Park Clayton <parkclayton@millsproperties.net>
Sent: Thursday, June 03, 2010 12:55 PM
To: ‘Mike Brewer’ <MBrewer@millsproperties.net>; ‘Tracy Seubert’ <TSeubert@millsproperties.net>
Subject: Great news!
Hey guys,
I have some awesome news about our facebook fans. One of my residents came down to tell me that his friends in Taiwan are watching us on facebook and they think it’s great that we do resident events and have contests. He says they told him they want to move here when they get to town just because of what they see online!
Also, he brought down his laptop and we spoke with a couple of his friends in Taiwan who want to move here in August. The program they use to chat/talk internationally is called, “skype.”
Teresa Richardson
Property Manager
Park Clayton Apartments
photo credit: blog.hubspot.com
Apartment Search On: Google Commercial
I read about this a couple of weeks ago and just found the time to check it out. It might be a colossal waste of time or a uber-cool thing to share on one of your social networks.
If you recall the Google commercial that ran during the Super Bowl you will have a really good sense for what this is. Google has created a way for you to mimic their Search On commercial. It’s really ingenious if you ask me. And, simple to do.
Here is a link to the site where you can build your own. And, here is the one I built for Mills Properties:
