Apartment Buzz Marketing
4 Steps to Empowering Apartment Prospects and Residents
Want to empower your apartment seekers or current resident base to engage? Here are four steps to do it by –
1. Get the question, “What do you think or What would you do,” imbued in your head and use it – often
2. Listen – when peeps answer your question avoid the propensity to interrupt. Listen mindfully and question accordingly
3. Empower – turn them loose – let them go and encourage them
4. Throw a party – shout from the rooftops – bring the noise – shower the accolades – let them know how important they really are
Apartment Marketing – Talk About Buzz
This is brilliant –
Can you call it engagement if you buy it?
At the risk of sounding cynical – Engagement? Really? Over the last day or so I have read a number of news posts, blogs and comments that suggest this is what engagement looks like. I think it would be more well stated to suggest this is what manufactured engagement looks like. Even then – I can’t wrap my head around this campaign as it relates to the word engagement.
I agree with @TamiMcCarthy –
“@mbrewer Check out the link I re-tweeted to the IKEA Facebook campaign. Brilliant buzz marketing.”
This is just that – brilliant buzz marketing. That being said, introducing the notion of being the first to tag the photo of a product and win it tosses engagement out the window for me. It crosses the threshold of authentic. In terms of risk/reward – the upside was to good to pass up. I believe true engagement is when people of influence [Evangelist] share for no reason other than they really like the experience.
In the way of apartment marketing, I think I could achieve a similar result if I filled an apartment full of furniture and suggested the potential fans be the first to tag the items to win them. Moreover, I could give away free rent for a year for the first person that tagged a photo of a vacant. And, hey maybe I throw in a second set of products [furniture] to that winner. Buzz!!!! Love this idea – think it is time to propose it as a way to kick off a Mills Properties Facebook Fan Page [Fan building campaign]. But engagement? Not so much – not in my book anyway. You can’t purchase real engagement.
