Apartment Buzz Marketing
Apartment Marketing: @earlybird a New Way to Use Twitter
Have you ever wondered what the most appropriate way to use Twitter to market your companies Apartment Living Experience is? Now I’m not to suggesting that any one way is better than another but I do think there are some ways that garnish more attention. My only piece of advice is avoid using old school push marketing tactics.
It looks like @earlybird is positioning itself as a socially acceptable way to broadcast your current promotion. Brian Solis puts it this way in On Twitter, The Early Bird Gets the Worm
If you can imaging the possibilities for @EarlyBird, it goes beyond just one-off deals and specials through a generic account [push marketing], it can be themed into opt-in channels for almost any area of interest, food, music, entertainment, events, etc. [relevancy] emphasis mine.
As it relates to apartment marketing, I can see the value in an opt-in channel for apartments as a good thing –
What do you think?
Apartment Marketing: How to Use Facebook Like Pages to Lease Apartments
I love emails like the one below -but before we go there:
Over the past few weeks we have started to quietly roll out some of our Facebook Like Pages as we gear up for the Get Social with Mills Initiative . One of the issues we’ve run into with this slow roll out is anxious PMs and MSs like Teresa and Mike at Park Clayton Apartments. They were ready to run – so, we let them go and in just over two weeks they took the like numbers from 7 to North of 225.
How to grow Your Apartment Facebook Like Page numbers
How did they do it? To make a long story short Mike brought an orphaned stuffed yellow duck to the leasing office for Teresa to see and each time they tried to put the duck away – residents asked to have it back as a mascot. With that T and M – [I often use the first letter of peoples names – with that T is for Teresa and M is for Mike] decided to have a – Name the Duck – contest . In conjunction with that contest they decided to give away a few fun prizes for the resident who yielded the biggest number of Likes to our page in a weeks time.
The Apartment Like Page Results
T and M put on North of 200 Likes inside of two weeks time. Not only that – they yielded something much more important in my opinion – check out the page and I think you will quickly discern what I mean. That point brings me to the email below –
How to use Facebook Like Pages to Rent Apartments
I will let the email speak for itself –
Have a compelling weekend – M
—–Original Message—–
From: Park Clayton <parkclayton@millsproperties.net>
Sent: Thursday, June 03, 2010 12:55 PM
To: ‘Mike Brewer’ <MBrewer@millsproperties.net>; ‘Tracy Seubert’ <TSeubert@millsproperties.net>
Subject: Great news!
Hey guys,
I have some awesome news about our facebook fans. One of my residents came down to tell me that his friends in Taiwan are watching us on facebook and they think it’s great that we do resident events and have contests. He says they told him they want to move here when they get to town just because of what they see online!
Also, he brought down his laptop and we spoke with a couple of his friends in Taiwan who want to move here in August. The program they use to chat/talk internationally is called, “skype.”
Teresa Richardson
Property Manager
Park Clayton Apartments
photo credit: blog.hubspot.com
Apartment Reviews – This Wall was Not Made for Conversation
See this wall -it’s the Mills Properties Kudos Wall in our central office in Clayton, MO. Only one problem, it’s calendar year 2010 and I can’t converse with the people that took the time to write out their thoughts and mail them to our office.
I am certain that many of you can imagine the missed opportunity. My hope is that there are not others out there that have walls like this one in their offices. My plea to you if you do is to get digital fast –
We will be doing as much as we kick of the Get Social with Mills Initiative. Keying off what others have done in the industry, we feel it will be a necessary and fruitful piece of our on-line branding presence going forward.
Would love to hear your thoughts –
Apartment Search On: Google Commercial
I read about this a couple of weeks ago and just found the time to check it out. It might be a colossal waste of time or a uber-cool thing to share on one of your social networks.
If you recall the Google commercial that ran during the Super Bowl you will have a really good sense for what this is. Google has created a way for you to mimic their Search On commercial. It’s really ingenious if you ask me. And, simple to do.
Here is a link to the site where you can build your own. And, here is the one I built for Mills Properties:
Apartment Internet Marketing – Education
This is the second part of a five part series based on a recent emarketer survey. In part one we discussed the concept of Exclusivity. Today we discuss: Education as it relates to Apartment Internet Marketing.
I have included the chart here again for reference:
What is Education?
Education, according to Princeton.edu is defined as; a gradual process of acquiring knowledge. From the time of birth we are taking in information, processing it, making decisions and acting. All the while we are layering information on top of information, taking in the new and purging the old to make new assumptions about the future to come. In any case, we are subject to the people and the environment we choose to hang around and participate in. There is a Dave Matthew’s song called: The Space Between. In that song Dave belts: “the space between – the tears we cry – is the laughter keeps us coming back for more – the space between – the wicked lies we tell – and hope to keep safe from the pain” I would contend that space between is called – choice. And, that choice is the byproduct of a catalyst and the result is action – all couched in education or better said, knowledge.
Value Exchange
Education would lead us to understand that the single most important catalyst in today’s business environment is garnishing a individuals attention. With no equivocation – it is the most important determinant of business success. When asking someone to give you their attention, you are asking them to give you their most precious possession – time. Ask for that attention in the way of a negative event caused by you and or your organization and expect a less than positive consequence. Ask for that attention in the way of a positive event and expect – nothing. In the Internet age this is the price of admission. In the context of apartment marketing ideas, ask for that attention in the way of educating apartment patrons and you plant the seeds necessary for true engagement.
Consumer Expectation
There is yet another thing that human beings have in common – the need for insight. Insight is often a vibrant, happy and emotionally loaded space in any person’s life. At some level we are all after it – we all want to be in-the-know. The emotion and desire is hard-wired into our system. That is to suggest that consumer’s want – innately. It’s imbued on their hearts and minds. When we apply that fact we can quickly see the overarching need to embed listening, understanding, interaction and feedback into our concept. It all adds up to meaning for the apartment patron. It all adds up to the willingness to give us their attention. As an example – people spend an average of 25 minutes per session on Facebook – why? The need for insight is being met.
Offer it and They Will Come
We see examples of this all over the internet today but my favorite is Wine Library TV – dial into the 3:50 min section of this video – it is the point. You get people to this and you are on your way to what I will end this series with.
Have a over the top and compelling end to your week – we will be back in a couple days with another installment to this series.
