Apartment
Personal Apartment License
Here’s an idea for brand new lease-ups.
Sell personal apartment licenses. Make it very exclusive; sell 10.
What is a personal apartment license?
The license gives people the ability to be among the first 10 people to lease apartments in the new community.
It’s an exclusive group that will forever have the claim of ‘first’…
Your thinking about how to sell personal apartment licenses Multifamily Maniac,
M
We Charge $125 to Tour an Apartment
Truth is we really do not charge $125 to tour an apartment. But what if we did it?
I wrote a piece earlier this year that ended with the question – what if you charged for touring an apartment? What would you do differently?
You’re not really thinking about charging for an apartment tour but wondering what we would do different if we did Multifamily Maniac,
M
Apartment SUCTPO
This was my contribution to one of our dry erase boards in the Real Life STL Media space at Mills Properties.
SUCTPO
Funny letters that mean a ton. Stories Unify Communities Tell Powerful Ones
I read that somewhere (please call me out if that belongs to you) and I lived it.
As we make a move to build out a digital agency that will serve
small businesses in and around STL; part of our calling card will be based on storytelling. Powerful storytelling. And powerful place creation.
We will aim to tickle the gamut of emotions – angst, frustration, empathy, sympathy, guilt, shame and the queen mothers of them all – love and laughter.
Your looking forward to executing some crazy cool stuff,
M
Apartment Motivation
Listening to Michael Tolcher tonight and thinking hard about a the lead stanza of his song – Sooner or Later. Under the premise of motivation – give this a read/listen:
Pull the hair back from your eyes
Let the people see your pretty face
Try not to say anything weird
Save your questions without answers
‘Til your old enough to know that things ain’t as they appeared
Before you go out in the sun
Cover your skin and don’t get burned
Beware the cancer, it might kill you when you’re old
Be first in line, raise your hand
Remember everything you hear
And playing in the rain is worth catching cold
Apartment Maniacs – The Point Is
The apartment management world is plenty full of people who will tell you what to do. And it is plenty full of people who will sit back and take it. Are you one of the sit back and wait for what people have to say kind? Are you one that learns the hard way. Or are you one of the try like hell, never sit still, over the top, drive everyone around you crazy to the point that they finally believe in the flavor of the punch you are drinking types?
The multifamily space is no different from any other business in the world. And odds are pretty good that the person tasked with leading you is no more sure of him or herself than you are. They just have a higher level of responsibility. But lead they will not if they don’t know what they are doing. It the best parts of those who think they are leading with no one following are only taking a walk kind of stuff.
I will never forget the day (thumb and first finger held millimeters away from each other) that I was that close to my supervisor having to make a tough call. A call that would have put me on the downside of my career. Why? He and I did not view the world the same way.It was the proverbial butting of heads. In his mind it was a defining moment. In mine – (youthful arrogance included) it was a wild waste of time.
Did I shift? No way on gods green earth. I knew in my heart of hearts what I was after. No deviation. No compromise. And no chance did I run down a road that I didn’t believe in.
What happened? We took 750+ units to 98.8% occupancy and less than 2 percent left to lease. And rent bumps of $100+ in some cases. Some would posit that the economy took over and I would posit back that someone had to lead the team.
Now I am under no illusion that I did that myself. But what I’m aware of is that I was relentless in drawing that team together under a premise that was larger than all of us combined. And they believed it. What I smile about to this day is that the other guy didn’t.
That Guy
He was that guy in Michael’s song that worried about me saying something weird or not putting my sunblock on before I went outside.
My lead for him and for you – playing in the rain is worth getting wet! Do it often Do it tomorrow.
Make this year your #gameon year – exclamation points included (for those that rest on the proper use of such endings – a life based on emotion and expressing is it liberating)!
Your encouraging and granting you permission to speak freely multifamily maniac,
M
Property Manager: You Really Taught Me a Lesson
How many of you can identify with this one? You stand your ground over the $4.37 Mr. Moore from apartment 23 owes on his account. You make calls, you send letters escalating in tone with each stamp you stick. And you blow up his email all in the name of getting him off your delinquency. You need to prove a point to Mr. Moore from Apt 23; he is really getting on your last nerve.
You are Really Teaching Him
You think you are doing a good thing by teaching him a lesson. You are the big bad property manager sheriff in these here parts. And people are going to comply or get out.
Well guess what – Mr. Moore is not going to learn that lesson. No – instead he is going to teach you a lesson. One that comes in a stealth package. One that sneaks up on you like that older bully brother of yours did when you were kids. He is going to pounce in the name of a notice to vacate (NTV).
Oh – he will pay the $4.37.
My question – was it worth it?
Your have some common sense Multifamily Maniac,
M
