Apartment Notes From the Margin
Multifamily Marketing on Trial
2013 is not the year to protect your posterior. It’s not the year to crawl in a hole hoping that all this massive and swift moving change will just pass you by. It’s not the year to play it safe. Don’t be a politician. Don’t get stalled by this party or that party or this ideology or that ideology.
On Trial
Be that guy or gal that politely listens to all the noise – filtering always. Be that guy or gal that acts when the silence comes. Acknowledge the conversation but run in the opposite direction of the crowd.
That idea you’ve harbored for the past 2 months, 4 months, year or 15 years (that’s me) – go for it. Try it. Don’t ask for permission. If the stresses of other people pump your heat instead the OMG – I could get canned for this moments, then do us all a favor and stay in bed this morning.
Cheating Two People
When you are not conducting trials you are cheating two people: 1. You are cheating me out of being exposed to something that might change my life. 2. You cheat you out of being a better you. It’s #gameon time.
Your never want to cheat myself out of being a better me multifamily manic,
M
The Right Story on the Right Day
Another note from the margin entry – being the first mover in a group means nothing these days. It’s more full of meaning to have the right story ready on the right day.
Further Fragmenting
Look around the multifamily space;
- Every property management company has a website
- Every property they manage has a property page
- Every page has a unique URL
- Some still use print
- Twitter and Facebook are in full swing
- Portals are popular
- Separate landing pages for prospects and residents
- Online Community on NING or other less mainstream sites
- Review sites keep popping up all over the place – each one promising a richer experience for the end-user
- And, the list goes on and on and on…
The otherwise clear point here is that the idea of first mover is a borderline thing of the past. What replaces it? The right story on the right day. Be where the people are with the right story tip of tongue at the precise moment they need to hear it.
Whose Measuring Tape Are You Using?
The over the top and amazing Dr. J had the best take on measuring himself as it related to the sport of basketball success.
It went something like – no one challenges me more than me – my goal everyday is to improve the basketball player than I was yesterday. I’m sure I have the real quote all kinds of wrong but hopefully you get the point.
His measuring tape was him. And, his tell is still being played out on highlight reels today. Okay – they are digitized, tagged with keywords and other meaningful meta data so they are now streamed, searchable and sharable.
Quick Point
Your measuring tape should gauge you against your own best self and leave the noise behind.
Your encouraging you to find your own measuring stick in 2013 Multifamily Maniac,
M
We Don’t Want to Change
Not until you are sick and tired of being sick and tired. It’s after that time that you will get off your loaf and do something.
BS Moment
As we embark on another year of doing what we love – maximizing relationships as it relates to getting amazing things done in the Multifamily space – what will you finally muster the courage to change?
– yourself
– your lackluster leasing persons who you became friends with?
– you inability to forecast
– your eye for detail
– your avoidance of conflict
– your tolerance mediocrity
– your level of respect for those that work with and for you
– your understanding that life is one big fat education occurring around you every moment of the day
– your recognizing that the stuff you dislike in others is likely the very set of things you need to work on most
– your ability to adapt
– your willingness to relentlessly amplify the positive
– Your Resistance to Change?
Your champion of change Multifamily Maniac,
M
