Promises
How often do you trust the promises of others?
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The New Rules Rule
I must say, this book keeps getting better and better! I have laughed, felt the pain and learned more than a thing or two! It gets my quirky endorsement of; FAMOUS!
How to stop working and live a life of inspiration…
"Choose a job you love and you will never have to work another day in your life." -Confucius
4 Steps to growing Property Managers
There are many variations of the following principle out there so I’ll make no claims of a new approach. That being said I think there is a tremendous value in creating goals and or targets to shoot for in your personal and professional life. To illustrate, I heard a speech sometime back given by the famed Zig Ziglar where he quipped, "How can you hit a target you do not have?" It was an a-ha moment for me and I have since made it an annual exercise to write down some goals, usually around New Years Day.
The goals were usually targeted for the following year and they were more about things that I wanted as opposed the person I was to become. Please note that I am not suggesting that "thing goals" are not good or necessary. They are very necessary. However, that should not be the end of the exercise. If it is, that is somewhat short-sighted. I decided that my targets should really be further out there, more big picture if you will.
All that being said, I want to share this as an exercise you can do with those you lead. Try it and let me know how it turns out.
1. Have your direct reports Imagine that they are deceased. Morbid I know but stick with me.
2. Then have them imagine that they get a chance to come back to address those they provided influence to in their lives. Both Good and Bad.
3. Have them write a speech or create a power point presentation. *Note, it’s not an apology speech. It is a speech about the lessons they have learned via this vehicle we call life.
4. Have them deliver that speech to their associates.
What does this accomplish? Clarity and Purpose. Do you want to develop amazing leaders in this industry? Do you want to be one yourself? Do you want to be responsible for the development of amazing people? Take the time to have them complete the above steps and be patient.
The assignment will be challenging and heartfelt if taken seriously and it will define the absolutes that guide ones life. Values, if you will.
Once those goals and or targets are defined we can go to work helping the person(s) become the great leaders of tomorrow.
Why did you lease?
In the dynamic realm of multifamily real estate, understanding why individuals call a property their home is crucial for growth and success. Traditional marketing strategies often analyze why prospects did not lease, yet there is a transformative opportunity in shifting this perspective. By asking new residents why they lease, we can uncover invaluable insights that affirm our strengths and provide a robust foundation for strategic marketing efforts.
This approach fosters a paradigm shift in how we perceive and utilize resident feedback. It’s a move from a deficit-oriented perspective to an asset-based mindset. This transition is not merely a change in technique but a profound cultural evolution within the organization. It signifies a commitment to celebrating and building upon what works rather than solely fixating on shortcomings.
The insights gained from new residents are a treasure trove of information. They offer a direct window into the most appealing factors about our properties, be it the location, amenities, community atmosphere, or customer service excellence. Understanding these key drivers of satisfaction enables us to tailor our marketing strategies more effectively, ensuring that we highlight these strengths in our outreach to potential residents.
Moreover, this strategy aligns perfectly with the human-centric approach to leadership. It involves listening to and valuing the voices of those who have chosen to become part of our communities. This enhances our marketing efforts and contributes to building a vibrant, engaged community. When residents feel heard and valued, it fosters a sense of belonging, critical for retention and word-of-mouth referrals.
Implementing this strategy requires a systematic approach to gathering and analyzing feedback. This might involve post-move-in surveys, informal conversations, or community events designed to engage residents in sharing their experiences. The key is to ensure that this feedback is collected and actively used to inform marketing strategies and operational improvements.
