Mike Brewer
When Sam speaks people should listen
I watch this show nearly every morning when I am on the treadmill and I love it. I particularly enjoy the aggressive nature of the three hosts of the show. Very rarely do I see them agree completely and or stall before they respond to guests. I saw that yesterday when Sam Zell was on the show. It’s a great 40 min. and I have attached a link to the video here.
Share this:
Does anyone know what this site is good for? Has anyone ever used it for anything productive? Just curious.
Share this:
Get over the package war…quickly
Mike Brewer · · 1 Comment
Saw this pic on Seth Godin’s site and it made me think of packages…weird? I know!
Is it me or does it seem that lately it has become an us against them struggle with residents in our communities? I see it played out in my very own office from time to time. Chief culprit? Packages.
The mindset I have seen played out is that we think we are doing the resident a favor by accepting their packages and if they don’t come in and pick them up then shame on them. Shame on them to the point we boldly suggested sending packages back. Yikes.
Moreover when a resident complains that we did not notify them that their package was in the office, our response is to ridicule the person for not paying attention to the UPS slip on their door. How dare you think that we will put a notice on your door that your package is in our office. That is UPS’s job! Yikes.
Let me recall for a moment. The biggest check that most people write every month is their rent check, right? THE BIGGEST CHECK! The most money! The biggest transfer of funds! I have a lot, now I have a little because I just paid my rent!
I say, get over it! If we were really doing it right we would offer to set the packages inside their front door as an added service! We would take the time to figure out how they wanted to get their packages. We would serve the customer instead of complain about them.
Share this:
Marketing = creating demand
”Marketing means solving customers’ problems profitably” Randall Chapman
And how do you do that in the property management business?
Let me share with you how our friends at Urbane Apartments do it. My thanks to Eric and his team for allowing me to share all this over the top and insanely great stuff they are doing! I have never met them personally and I can say that they are class acts in my book!
Check out this beyond cool practice:
As opposed to paper leases and move in paperwork we started
using memory sticks with a key chain and our Urbane Logo on it a while back. The
resident has all of the pertinent paperwork and their apartment keys all in a
match stick sized device that they carry with them. We scan a copy of the signed
lease, pertinent phone numbers (we are very transparent at Urbane, every
resident has all of our cell numbers posted, we welcome problem calls, it an opportunity
in disguise to connect, the 1 in 100 calls that may be inappropriate are told
as such and then a different relationship is created, all which is good),
information map with our preferred vendors, bars, restraints, atm machines,
etc, information about how the resident logs on to the Urbane wireless internet
at their community and how they log on to their resident portal to file a
Service Request or pay Rent on Line. All stuff that we gave them before, but
they would lose them, misplace them, etc. And who wants that mound of paperwork
as you reference.
We are preparing to do the same with our marketing material
right now whereas to your point, the floor plans and associated collateral material
for the selected property would all be on a memory stick that the resident
leaves with, and can print off what they need. Plus, it creates a “cool factor”,
because for now it is different and interesting, for something that is mundane.
Share this:
What if we looked at Craigslist the other way around?
Mike Brewer · · 1 Comment
We are all clamoring to get our ads listed on Craigslist, what if we instead called the people looking in our neighborhood listed under housing wanted? Maybe we could farm leads out of that list and turn them into leases.
Give it a shot; type craigslist into the search box and find your city and then click on housing wanted.
Happy Farming!!
Just a thought.
Share this:
- « Go to Previous Page
- Page 1
- Interim pages omitted …
- Page 335
- Page 336
- Page 337
- Page 338
- Page 339
- Interim pages omitted …
- Page 374
- Go to Next Page »