Mike Brewer
Stop with the, I don’t understand and thereby I don’t act
What a classic post by Seth. If you don’t know yet, I am a big fan of Seth’s work. I am really a fan of the interesting way he views the world.
I have an answer to his question. Because it’s to easy now. So easy we have become lazy in our quest for further understanding. Hard work has a new definition. If it means getting off the couch and thus interrupting my video game time or lifting my fingers to type in; how does Google Analytics work, forget it. Don’t ask me to do that. Instead I ask, is there not someone else who already does that? Call them. And hey, when they tell you the answer can you drop me a twitter post because you know I don’t read more than 130 characters at any one setting.
Technorati Tags: seth godin, mike brewer, apartment marketing, property management
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Empty Nests: Single family homes hitting the market
You better believe this is going to affect the apartment market. That along with another story I will post is short. I would love to hear your thoughts on the state of the apartment market. Drop me a comment or two. But first, a quote from the story I am linking up:
“You had a booming real-estate market, and then it just
stopped,” he said, adding that a glut of condominiums is probably a part of the
problem.
Vacancies also jumped in some once-booming Western cities.
Between 2005 and 2007, homeowner vacancies more than tripled to 3.8% from 1.2%
in the Riverside-San Bernardino area, part of California’s Inland Empire, east
of Los Angeles. In the Sacramento area, vacancies jumped to 4.2% from 1.2%. And
in the Phoenix-Mesa-Scottsdale, Ariz., area, vacancy rates soared to 3.7% from
1%. [click here to read the rest]
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Property Management: Team meetings
Who did you have at your last team meeting? The office team? The maintenance team? A vendor? A resident? A few residents? Why or why not?
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Apartment Marketing: The art of
Before you get your hopes up this is not a post full of ideas but more so an attempt at being philosophical.
I think the art of marketing apartments is to simply look at a community and see it differently than anyone else sees it. Moreover taking those observations and couching them in such a way that it creates demand.
Here are some real world examples of looking at things differently;
- The first person to look at horse hair and think human hair extensions
- The first person to look at the Internet and think advertising medium
- The first person to look at a plank of wood and think boat
- The first person to look at an oyster and think “Yummy”
- The first person to look at a baby’s urea and think “this could be a good skin-moisturizer”
I have the honor of hearing about some very cutting edge “seeing things differently” things coming out of a property management firm in Royal Oaks, MI that I hope to share in the coming weeks. I really think they are employing the above philosophy and its given deep meaning to their firm and what it does for the vendors, residents and prospects that they have the privilege of serving.
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Apartment Marketing: Giving residents a choice at renewal time
We all like choice and we all hate choice. We love it when it is easy and we hate it when there are to many options. Or, maybe that is just me.
I came across this post in a random forum. Frankly, I have no idea how I found it but nevertheless I found it interesting. It is an apartment dweller writing to a friend in the forum about options that her property manager offered her to renew.
Now the concept is nothing novel but I was interested to see the thought process of the dweller because it was unadulterated by say the focus group syndrum or the pressure of answering a survey essay question. It was pure.
Here it is:
Got a letter from my apartment management. Because I have lived here so
long (since 1998) they are not going to increase my rent when my lease is up
at the end of this year. I also get to choose one item each from A, B, & C:
(A) $50 off one month's rent OR ceiling fan (one per bedroom, I have 2) OR
carpet cleaning
(B) $100 off one month's rent OR $75 gift certificate to Target OR $75 gift
certificate to WalMart
(C) $150 off one month's rent OR $100 gift certificate to Target OR $100
gift certificate to WalMart.
I'm going with the ceiling fans from A, the $75 gift certificate to Target
from B and $150 off one month's rent from C.
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