Mike Brewer
Race to be the best
Shamnam Mogharabi says, “being slow and steady-especially in the multi-
family business-will not win the race to be the best.”
With due respect I’m not sure being best is an end so in my mind its
not really a race to be.
The real challenge is in staying best over time and that is as far
from a race as a tortoise is from a hare.
Just my opinion.
I love your magazine Shabnam. Keep up the great work.
Stay Fluid…
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Text Message shopping; can the apartment industry follow a retail giant?
Mike Brewer · · 1 Comment
Here is yet another example of how text messaging is taking the retail world by storm. I think ForRent has a great first step on all the other ILS and apartment information providers and my hope is that they don’t stall their efforts. Let’s take it to the next step and make it possible for someone who has just left the community to go ahead and reserve that apartment they just looked at by sending a text to my Yardi system.
Sent to you by Mike via Google Reader: Amazon Launches Text-Message Shopping via TP Wire Service on 4/2/08 02 Apr 2008 from AP Top Headlines At 9:17 a.m. EST | Read the full story» Amazon.com Inc.’s brick-and-mortar competitors have yet another reason to fear the Web: a new service that lets shoppers compare prices and buy things with a few quick taps on their cell phones…. Things you can do from here: – Subscribe to TP Wire Service using Google Reader – Get started using Google Reader to easily keep up with all your favorite sites
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Away goes the mouse and the kiosk of the NOW
You have undoubtedly seen the new Microsoft Surface technology by now. Can you say, virtual tour on steroids? I see a day when we have these in our business offices as tools to lease apartment homes. Those early adopters that figure how out to fully utilize the technology will have the beyond cool factor. We will call it the uber-cool factor. It will be like the 5 year old little boy with brown hair that leads his father as he walks on to a plane for the first time. Just crossing the threshold he runs into the captain, looks both ways and loudly exclaims, WOW! This technology in our office will be like that for our prospects.
We wrote about the this technology in the early part of last year and at the time it was still in testing phase. Now AT&T is using it their retail outlets as a sales tool. Apparently you can lay items on it to get product descriptions.
We could use this for everything from key check out to starting up the coffee maker and making the OS cookies in the morning.
I bet we could brainstorm 100 uses for this technology right here on this blog….what do you say? I’ll start.
1. We could get rid of the computer mouse when our monitors are all touch.
2. We could get rid of the key check out log and maybe avoid buying that very very expensive KeyTrak system. (On that note, when is someone going to come along and provide a reasonable alternative to KeyTrak? I love the product and have worked with it in the past but WOW are they pricey).
3. We could take pictures on the tour, come back and download them to the MS Surface, organize them and mash them up into a truly original and specific property brochure that we could print and certainly send .pdf to their email address. Get this, it would be WOW enough that they would send it to their friends.
Yikes, my mind is on overload and I need to hit the shower before I head in for the day.
Have an amazing Friday and drop your WOW use for the above technology in the comment section. M
Technorati Tags: Microsoft Surface, Apartmentmarketing, Aparment management, Mike brewer, property management, mulit-family
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What do you want to hear about?
Take a quick second (that is kind of a joke in this business) and tell me what you would like to see out of the Property Management Blog in the coming months.
I really want to see our forum here mold into a more interactive one where we share amazing ideas and stories about the things that keep us coming back for more each day.
Thanks for all of your wonderful comments up to this point. Keep them coming as they are of tremendous value to the community.
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Rentwiki…The future of apartment search
Mike Brewer · · 1 Comment
I spoke to Eric via email just a couple of days a go in hopes to be a part of his beta testing and I am excited to see what comes of it. The concept is awesome and could bring some level of challenge to the traditional internet listing services. Moreover, it is really going to move toward making actually company internet sites less and less meaningful.
My initial reaction to this platform is to suggest to apartment owners not to invest to heavily on your internet sites. Sure make them nice and inviting and above all user friendly. And, stay away from flash. It’s to slow, drives me crazy. Back to the point. Sites like RentWiki are going to quickly become the the front door to your internet site.
Pay attention to this one my friends as it will be big news.
Check out Eric on YouTube
Technorati Tags: rentwiki, apartmentmarketing, mike brewer, prorpertymanagement
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