Mike Brewer
Resident Forums/Portals
Mike Brewer · · 1 Comment
A big shout out to Eric and his team over at Urabane Apartments for starting what I think is the first completely open for public participation message board. [check it out and join the discussion here]. This is truly trailblazing stuff in my opinion.
A couple of items of note on things such as blogs and forums.
1. They take time (seems like a crazy notion in the age of the Internet)
2. It comes with quality and quantity. With this blog for example, once I crossed the 500 post mark the traffic floodgates opened up. Not sure what, if any, the magic number is but you will know it when it happens. The major point being, just as with forums, that it takes a bit of time.
3. You posts/forum entries must be easy to share. I use the example of Google Reader’s, an RSS feed organizer, email function. At the bottom of every feed you have the option of emailing it on to anyone you might think has an interest. I use this function no less than 5 times a day to share posts.
To end, I put out a hopeful call to the community on this subject. I think we have an amazing opportunity as a community to participate in Urbane’s effort and to use it as an example for our very own company. Please use the comment section on our blog to post your thoughts; good, bad and/or ugly. And, thank you in advance for taking the time. M
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Apartment Marketing: A must read book
This is a must read book for all of you. It speaks precisely to the core of my thoughts on resident forums. As many of you know I am passionate about the idea that your forums and portals need to be open to the public as to be completely transparent.
Read this book and meet me back here with your thoughts. I will try to hold on to mine until I hear from you. Tap the link here, drive to the store right now or order it from your favorite on line bookstore. What ever you do, get it soon.
Technorati Tags: groundswell, apartment forums, resident portals
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Storytelling time
Submit your best example of customer service in this business. I am looking for examples of ways that we can enhance our service to our prospects and residents. What I am really looking for are those stories like the time you carried Mrs. Gary’s garbage while she was down and out with a broken leg.
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Apartment Search by Cort
Did you know that Apartment Search by Cort was providing apartment search results for Apartmentratings.com? I just discovered it. Can it be?
I once heard a comedian do a bit on road rage. In it he described how an older couple were driving in front of him and not only were they driving slow but they were straddling the dividing line so he could not pass.
He describes climbing out of his driver’s window while laying on the horn and shouting, "pick a lane."
I say, apartmentratings.com, pick a business. And Cort, you should be ashamed. Know that I will be removing my listing from your site on Monday and I will expect it to be off this site as well. Thanks but no thanks.
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Apartment Ratings adds discussion
That being said, I cry out once more, get your very own forum on your site. Follow the lead of Urbane [check out their forum]. Don’t leave this all important topic to AR.
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