Mike Brewer
67% of consumers prefer email communications
Mike Brewer · · 1 Comment
Interesting tidbit from The Center For Media Research:
Email Preferred Communicator by Consumers For Business Dealing
According to the 2008 study of consumer attitudes towards email and
online interaction with businesses, completed in May 2008 by research
firm Ipsos for Habeas, Inc., 67% of consumers prefer email as a primary
method of communications
in their personal and business capacities, and 65% will continue to
prefer email in the future despite the rise of online threats and the
emergence of other communication channels and Web 2.0 applications.
How long do you think that last sentence will remain true? I’m sure there was a time when 67% of consumers preferred a fax to an email or snail mail to fax. I think distance communication will be real time and video enhanced in the near future. And we will be right back here suggesting that 67% of consumers prefer video communication. Namely for the fact that you can read the body language behind that commitment.
What do you think?
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Cell Swapper
Might sound like a strange topic given this is a property management blog. But, it made me think of something that is happening more and more in our business.
The real reason I post about it is three part. 1. It is happening more and more that residents are approaching us with the idea of finding a replacement resident to take over their existing lease term. The driving reason being to avoid the lease break fees. 2. We are letting them do it. 3. I would love to know your thoughts on the subject.
In the month of May alone we did four transactions where residents posted Craigslist ads, found a prospect and brought them to us. We ran the credit, collected the fees, signed the appropriate paperwork and off they went.
We started charging a $300 fee for such an action and it has not slowed the number of people doing it. Given the alternative equates to nearly 4 months rent, I would do it too.
What thoughts do you have about such a service? I call it that because that is what I think it is.
Oh yeah, CellSwapper looks cool too.
Oh yeah, yeah, Bzzagent is very cool too.
M
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Classmates.com to give away FREE rent?
In my opinion this is an awesome promotion. It hits where we hurt most. Housing and gas prices are the gist for nearly every conversation we have anymore.
Case in point. I was at the park with my kids yesterday and saw a sign attached to the back of a bicycle trailer that read: What are you doing to conserve gasoline. That lead to a conversation with the manager of a fine restaurant in my neighborhood. We were talking about the price of gas as it related to our personal transportation when I mentioned that we were seeing in the price of goods and services. That produced nearly thirty minutes of conversation about vendors and services providers to our respective businesses.
Oil is nearly 30% of the world’s economy and price matters as it relates production right on through to use. Every morning I watch Squawk Box on CNBC while I run. Just this morning Carl and the gang talk about $12 gas. Just think about that. Everything about our lives will change. In some ways it will be good in others it remains to be seen.
I digress. Here is the awesome promotion. A link to the rest of the story is [here]
Classmates.com Mortgage and Gas Giveaway to Provide Economic Relief; 10 Mortgages Paid for One Year and $500 Gas Cards for 100 Winners
RENTON, Wash., June 2, 2008 (PRIME NEWSWIRE) — Are rising mortgage or rent payments and high gas prices causing you pain? Classmates.com (www.classmates.com), a leader in social networking, today announced it is providing America with opportunities for economic relief. Everyone who visits Classmates.com/Win (www.classmates.com/win) or Classmates.com and adds or updates a photo to their free profile today through August 3, 2008 will be entered to win in the Classmates.com Mortgage & Gas Giveaway. Ten members will win a $30,000 check to help pay their mortgage or housing for one year and 100 people will win $500 gas cards to help ease their pain at the pump.
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Could this be the next Twitter?
Interesting Tweet
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