Mike Brewer
AvalonBay takes the Web 2.0 plunge
Hats off to AvalonBay…it’s a step in the right direction. You are leaps and bounds ahead of the comps in your part of the country. I will be keep track of the success as there will be much. [read more here]
I read stories like this and it makes me recall a conversation I had with the internet strategy guy at a very large REIT last fall. He told me this stuff is just a passing fad. That, after I told him I built a Squidoo site for the Portland portfolio that outranked the companies very own web site in a Google search. I remember almost laughing out loud at the time but did exercise restraint. He told me he could just throw more money into keywords to fix that. What an answer! Let me see, I can do it for FREE and you can throw more money at it….oh, I get it! (Read: sacarasm).
I digress. I am so pround to see a mainstream company like AvalonBay take to the new medium. Technorati Tags: AvalonBay, apartment marketing, Web 2.0 for apartment marketing
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Renter’s double up more and more
Mike Brewer · · 1 Comment
Interesting article out of Miami, I wonder how true it is for other markets.
(AXcess News) Miami – A recent University of Florida survey finds that the real estate rental market all across Florida is feeling the effects of the economic downturn, especially in the apartment sector as renters begin doubling up to save money, which in turn is causing the occupany rate to decline. [see the rest here]
I really think we will see more and more of these types of stories over the coming twelve to eighteen months. Not to be a pessimist. Technorati Tags: occupancy, renters double up, apartment management
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Social Media 101
Does your company have a Web 2.0 training class? Do you teach your employees how to utilize the tools that Web 2.0 has to offer. Do they know how to use Craigslist? Do they know how to use Facebook?
Do you teach them that an email or social media contact is not unlike a live prospect that walks in your front door? Are they taught to serve them with the same urgency?
Technorati Tags: Web 2.0 for apartments, apartment leadership, apartment training
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New Publication Targeting Housing for the 55+ Community Launches in the Bay Area
After
55™ Housing and Resource Guide provides housing options and resources for
adults 55 and older in the Bay area
NORFOLK, Va.—(July
10, 2008) –According
to the National Apartment Index, San Francisco has claimed the number one spot
for best apartment market in the nation, jumping seven places from 8th
position in 2007. As a result, For Rent Media Solutions™, a leading
resource for searching apartments
for rent and a division of Dominion Enterprises, has launched After 55 Housing and Resource Guide in
this market. The housing publication for adults ages 55 and better hit stands
Wednesday.
After
55 Housing and Resource Guide is a
niche publication that reaches out to baby boomers planning their retirement,
aging adults, and adult children who are researching housing options for their
parents. The magazine powers SeniorOutlook.com and
offers a variety of housing options ranging from apartments and independent
living to assisted living and continuing care retirement communities.
“Research shows
that there are 78 million baby boomers in the U.S. alone,” said Terry
Slattery, vice president and general manager of For Rent Media Solutions.
“That number is equivalent to one third of the nation’s population.
Communities that provide a range of housing services will therefore be
attractive to baby boomers looking to age in place. With an apartment market
that is proven to be one of the leading markets in the nation, the Bay
area’s 55+ community can anticipate a publication geared specifically to
their housing needs.”
As a monthly publication,
After 55 Housing and Resource Guide
reaches 623 locations throughout the Greater San Francisco Bay market,
including high traffic areas like Denny’s, Sam’s Club, Safeway and
Longs Drugs, in addition to senior centers and hospitals. To learn more about After 55 Housing and Resource Guide and
housing options for adults 55 and older, including apartments, independent and
assisted living and continuing care retirement communities, logon to http://www.senioroutlook.com.
About After 55™ Housing & Resource
Guide
After
55 Housing & Resource Guide is owned and operated by For Rent Media Solutions, a
division of Dominion Enterprises. As a one-stop source for the adult age 55 and
beyond, After 55 Housing & Resource
Guide serves all the housing needs of this vast demographic. The publication is geared towards
baby boomers planning their retirement, aging adults, and adult children who
are researching housing options for their parents. The publication complements SeniorOutlook.com, the
online housing and resource guide, and can be found in major markets, including
Atlanta, Columbus,
Minneapolis, Orlando,
Phoenix, San Diego,
Sacramento, Salt Lake City,
San Francisco and Tampa.
About For Rent Media
Solutions™
Headquartered in Norfolk, Va.,
For Rent Media Solutions is a division of Dominion Enterprises. As the
multi-family housing solution for apartment seekers, property/apartment
managers and owners, For Rent Media Solutions provides superior products,
outstanding customer service, and tangible results. For Rent Media
Solutions is a leading resource for choosing your next apartment for rent,
townhouse, condo, duplex, efficiency, studio or loft and provides a free
customizable apartment search from
more than 50,000 apartment listings nationwide. For Rent Media Solutions
operates For Rent Magazine®, as well as ForRent.com™-The
Magazine, and publishes 94 magazines covering more than 190 markets nationwide,
including After 55™ Housing & Resource Guide, Apartamentos Para
Rentar® and Florida
Condominium and Townhome. For Rent Media Solutions operates five additional Web
sites: ForRent.com®, SeniorOutlook.com™, CorporateHousing.com®, ParaRentar.com™
and FLCondoGuide.com. For
Rent Media Solutions is a company dedicated to the needs of the apartment industry,
bringing prospective residents and apartment communities together.
About Dominion Enterprises
Dominion
Enterprises, a division of Landmark Communications, is a leading marketing
services company serving the automotive, real estate, apartment, recruitment
and marine markets. The company operates a variety of businesses that offer
Internet marketing, Web site design and hosting, lead generation, CRM, and data
capture and distribution services. The company has more than 40 market-leading
Web sites reaching more than 12.5 million unique monthly visitors, and more
than 500 magazines with a weekly circulation of over 5 million. Headquartered
in Norfolk, Va., the company has nearly 6,000 employees
nationwide and annualized revenue of more than $946 million. For more
information, visit http://www.
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Why does everything evolve to this?
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