Mike Brewer
Go Rambunctious Into That Good Night
The Ruppies are upon us. Arriving at the pace of on every eight seconds, the Baby Boomers are coming and in full force. Armed with $2 trillion in annual income you better believe they mean business. Or, better, they can do business.
Earlier today I posed the question on Twitter, Do you think apartment residents care more about function or style? And, before I go on, I must admit that I don’t know the answer. That being said, my gut tells me that style trumps function. I did get a lot of feedback on the question but still am uncertain of the answer.
I did come across an article today in Kitchen and Bath Business that spoke to my gut. Here is the article if you want to read it in full but the line that struck me is as follows:
When trying to appeal to ruppies, avoid ageism and labeling them as
“seniors” or “retired individuals.” Make sure that your messages speak
the truth and communicate deeper meanings and emotional connections.
This group judges brands, products and services by the value gained and
expects more than just utility and functionality.
The Ruppies want more than utility and function which tells me they want style and cool. They want to be in the middle of it all.
What do you think?
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Ruppies
AKA Retired urban people. They like style and have the funds to pay
for it.
Look for more to come on this subject.
Stay Fluid…
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FLIP Video
Boomers and Gen Y Collide
Mike Brewer · · 1 Comment
I imagine … A stream of new products designed for older consumers who seek not to “give in to” the aging process … but to confront and transcend it. – Tom Peters
As an industry, are we ready for active adults? My prediction – they will want to live where Gen Y lives. Period. End of sentence. They will be right in the face of Gen Y, doing all the things that Gen Y does so be ready!
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What is Localism?
The best definition that I have read comes from Localism.com. Before I paste it, I wonder why For Rent, Apartment Guide and many of the other major ILS don’t have some real localism built into their search.
Localism is the valued point of connection, a place of meaningful
interaction. It’s where neighbors and local merchants share what’s
happening in their community. It’s people collectively communicating
the unique flavor and nuances of where they live, work, eat, and play.
Localism is ‘Old-School’ in a New World portal. It’s reminiscent of
an earlier day when people shopped where they lived, and everyone knew
their butcher. Localism makes the world smaller and more personal. It
reacquaints and re-establishes the lost bonds between neighbors. It
revives and restores the relational elements of what neighborhoods used
to be, and should be.
Localism provides the environment where residents and business
owners can create a micro-social network uniquely attuned to their
individual communities. Together, they use multi-media to paint a
canvas of local color and texture. Their Localism ‘Neighborpedia’
becomes an extension of who and what they are.
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