Mike Brewer
Workstir. The new Craigslist?
Love that guy at TechCrunch via Twitter
Do you think there is a use for this in the Multifamily space? With a bit of molding and a different name it could produce a whole new way of marketing apartment homes.
Overview
Consumers
Workstir
is a fresh way to find local service providers. Instead of combing
through lists of service providers and relying on gut instinct to pick
the best one, you simply post your need and you’ll receive bids from
service providers in your e-mail. The days of blindly selecting a
service provider are over. Providers are given ratings and reviews on
their previous work. You are now able to make an educated decision when
you choose who to do business with!
Service Providers
Whether
you are a mechanic, painter, mover or a college student looking for
extra cash, we provide local leads daily. If you dread trolling
classifieds for work, look no further. Workstir will send you an e-mail
whenever a new job is posted in your area or a daily e-mail listing all
new leads for that day. Workstir gives every service provider their own
profiles, photo uploads and rating system so good work can be
recognized. Your profile address can be shared on business cards and
sent via e-mail.
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Microsoft’s Surface has some real competition
Coming to a leasing office near you…GestureTek
As I understand it there are a select few communities out there that employee this kind of technology and I assume it won’t be too long before we see some mass adoption. Can you imagine the cool factor this brings to a leasing office. I imagine it brings a whole new meaning to virtual tour.
Source: CrunchGear via TechCrunch via Twitter – I hope I got them all.
Microsoft Surface, GestureTek, apartment leasing, apartment marketing
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Open Conversation
It’s 5:00 am and I am thinking about open conversation with prospects, residents and vendors. Just this week, to speak to the point, we had some great dialog with Jeremy, the GM from apartmentratings.com. It’s this conversation that got me thinking about the next feedback medium.
The sites like Yelp.com and apartmentratings.com and blogs in general are great places for starting and carrying on conversation. Would it not be even more engaging to carry that conversation to a real time platform like Twitter? You think company heads are scared of social media just wait until that conversation goes live. It’s one thing to do customer service over the telephone or even in person. What happens when a resident, prospect or vendor prefers to have that conversation over Twitter for the whole world to see? It’s not like you can say no. If you do they will start the conversation without you. And, the conversation will likely be an adverse one. Talk about game changing. It will require a whole new level of professionalism and tact. It jazzes me to think about it.
If marketing really is a conversation and expectations are rising all the time then suffice it to say Twitter or something like it is the next avenue. Maybe there is a day where apartmentratings.com or a site like it employees a real time conversation platform. What do you think?
apartmentratings.com, yelp.com, apartment marketing, multifamily
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Apartment Marketing: Some Compelling Trends and a Platform to Match
This white paper is brought to us by Robert Sardary of Trusterra. While I am
still in the process of learning what Robert and his team are doing
over at Trusterra, I can say that I am amped by what I know so far.
One of the things they are working on is building a
property management software that marries the basic fundamentals of
resident management to a social platform. Meaning one
could manage their property operations via a social medium. Imagine wiki’s that speed an idea from incubation to execution, mass
IM’s that speed basic work flows and social arenas that further
cement client loyalty and thus evangelism. That is not to mention the
ability to place real time measure on every aspect of the business. Can
you imagine a system that writes Craigslist ads for you based on a
users Internet behaviors and than places them at the optimal times? I
can. Can you imagine a system that embeds RFID technology for
preventive and real time maintenance advisement. Imagine getting a
Tweet that tells you and your service team that Mr. Cottrell’s
refrigerator compressor is nearing the end of it’s life. Imagine Mr. Cottrell getting that same Tweet along with a number of follow ups as the service takes place. What you could do with that preemptive knowledge would be mind boggling to the recipient.
All that being said, Robert and his team are embracing the collabortive nature of the now social web. They are looking at building a system
based nearly and wholly on the feedback of the end user. What a concept. We have a
chance to be a part of something larger than ourselves on this one.
Take a look at the paper, introduce yourself to Robert and be a part of
something amazing. I know I am and I can’t wait.
Robert, thank you for the ambition vision of you and your team. I look forward to participating.
trusterra, multifamily, apartments, property management
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Apartmentratings.com: Update
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Just a quick update from yesterday’s post about apartmentratings.com.
Jeremy, the GM from apartmentratings.com took the time to comment on the post and I really want to thank him for that. I think it really speaks well of leadership when they take the time to do so.
For those that might have missed his comment, here it is:
Hi
Mike, I’m the GM of ApartmentRatings.com and I can address this. We
monitor blog comments strictly for link spam. Our blog, owing to the
fact it went live in 2005, is on a very old platform and we get
hundreds of spam comments each week for pharmaceuticals and worse. To
keep the comments clear of link spam, we have to manually cull
everything before allowing the regular comments to go live. Thankfully,
we do not have this problem on our main site’s reviews engine, which is
why automatic posting works there.
As you can imagine, this is an annoying (and expensive) problem and
we’re currently in the midst of moving the blog to a platform which has
an automated spam filter like Askimet which will hopefully allow us to
turn on automatic posting.
Thanks,
Jeremy
I applaud the response and look forward to the day we can give unadulterated and seamless feedback.
I am still curious as to why an owner/operator need pay to participate. Forgive me but it does seem a little disingenuous. That being said, I recognize the platform must be monetized somehow. I wonder if there is a way to create a replacement income stream as to open up the ability of owners/operators to participate. As it is now many people choose to game the system by posting under alternative names with false feedback. I would never advocate that and in the same respect I think it happens.
Jeremey, thanks again for taking the time.