Mike Brewer
I am intrigued by the following Tweet;
@lorisn I have decided the Boomer credo “fake it til you make it” is why we think Gen Y has no work ethic. Not true. They just refuse to fake it.
With Gen Y being the group we are all after, I can not think of better employee. It would suffice to say that you want an employee who understands and can clearly communicate with your target demographic. It may not mean that you and I understand it or them for that matter. In the same respect, who understood you and me in our youth.
I would suggest that there will be some growing pains and work practices as we know them today will have to find middle ground. It makes sense to me in the context of Gen Y serving Gen Y.
Gen Y work ethic, apartment management
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ForRent.com Dominates Social Media in the Multifamily Housing Industry
A big note of congrats to the insanely great team over at ForRent.com The Magazine….You gals/guys ROCK! M
NORFOLK, Va.—(November 19,
2008)—No other Internet listing service
in the multi-housing industry has engaged its audience through social media
quite like ForRent.com.
According to Vitrue, Inc., a social media marketing company, ForRent.com is
dominating the multi-housing sector’s social share of voice. As a product of For
Rent Media Solutions™, a division of Dominion Enterprises,
ForRent.com, utilizes tools such as Twitter, MySpace®, Facebook and
YouTube™, to achieve this accomplishment.
ForRent.com’s ranking was
determined by Vitrue’s Social
Media Index™ (SMI), the recently launched free tool that measures a brand’s
online conversations. Based on patent-pending technology, scores are comprised
of various online conversations ranging from text-dense micro-blogs to
multi-dimensional video sites.
“We are thrilled with the results
found by Vitrue’s Social Media Index,” said Brock MacLean, vice president of
national sales and development, For Rent Media Solutions. “Social media is a
very effective way to communicate with our core demographic of 18-34 year old
adults. For Rent Media Solutions’ involvement in social networking sites like MySpace, Facebook, Twitter and
video sharing sites like YouTube allows us to
participate in a true dialogue with consumers, giving us more insight into our
audience and their needs. We plan on expanding our social media efforts in the
future. The Social Media Index will help us gauge the success of our efforts and
how we are resonating with our consumers.”
Generating more than 83 percent of social media
activity, video sharing makes up the largest portion of ForRent.com’s SMI score.
Apartment property video commercials seen on ForRent.com, called Community
Theater™, are distributed to an extensive network of channels
including major
search engines like Google™ and Yahoo!®, social networking
sites such as MySpace, and video sharing sites including YouTube. During October
alone these videos were viewed more than 17,000 times a day.
Generating more than 12 percent of the SMI score,
communication through social networking makes up the second largest method of
social activity for ForRent.com. MySpace has played a significant role in the
success of For Rent Media Solution’s social networking efforts. More than 40
profile pages have been set up, representing more than 40 markets where the
company’s anchor publication, For Rent
Magazine, can be found. Through these efforts, For Rent Media Solutions
communicates with more than 5,300 consumers.
The remainder of the score is comprised of blogging and
micro-blogging. This number includes activity from blogs, such as the ForRent.com blog, and key influencers who
chat and push content through micro-blogs, such as Twitter. Twitter is a service that
allows its users to send updates to their “followers” while trailing other
individuals as well. For more details, please
view the full Social Media Index
report.
“The Vitrue Social Media Index provides invaluable
insight for marketers to understand how they are stacking up in the social media
space,” said Reggie Bradford, chief executive officer of Vitrue, Inc. “Brands
are being talked about in social settings and we are providing the ability to
proactively track these conversations. We firmly believe understanding and
measuring your performance in these environments is key.”
ForRent.com The Magazine, Multifmaily Marketing, Apartment Marketing
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Apartment Executives: Are you ready for the conversation?
Not to speak for Eric Brown over at Urbane Apartments but I think he and I agree that it is time for the conversation to start. Let me back up…the conversation has begun and we wonder when the big players will join in. You look around the landscape and missing from the conversation are the likes of Equity Residential, Riverstone Residential, UDR and AIMCO just to name a few.
I know I would enjoy engaging in conversation with some of the leading apartment executives in our industry. And, I am very certain your resident base would enjoy the conversation as well. I mean, imagine unlocking the potential marketing force of two-hundred thousand plus residents? Imagine converting just one percent of that number into evangelists for your brand. Imagine letting the apartment searcher tell you, in public, what makes for a better search experience. Imagine giving them a forum where they give you unadulterated and real time feedback. Imagine being able to respond rather than react to the issues concerns and success stories they would share. Resident portals are a great first step but blogging in the open for all to see is much more authentic and transparent.
For those that have no idea how to get started let me point you to Debbie Weil – She wrote a great book on the subjects called The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right.
In a spirit of competitiveness I look forward seeing who has it in them to be ‘first.’ Let me pre-applaud you for your foresight and courage.
Multifamily Executives, Apartment Marketing Executives, Apartments, Multifamily
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A change to Google
Update: I think this is bigger than we think. Check out what Schoble has to say about it.
If a person has the ability to vote you off their own personal front page of search results, it makes getting to page one all the more important. Beyond that and furthermore if your content has a sub-par first impression then, see ya. Moreover, if this parlays into a social medium, which it very well could, then both the upside and downside for apartment marketers is huge.
Slightly off topic today – I wonder how the change to Google’s search result pages is going to affect SEO. Have you noticed that you now have the ability to vote results up or down? I wonder if that vote up or down only pertains to personal search results and how one would like to interact with them or does it affect the way the whole world gets results? If the latter is true we could see everyone attempting to game the system, if the former is true it’s just one more reason why Google is so very cool.
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Be careful what you shout from the rooftop…
Mike Brewer · · 1 Comment
Caught this on Twitter this afternoon;
Public Citizen and the ACLU defends ApartmentRatings.com users http://tinyurl.com/6jardx - posted by none other than @aptratings
Aptratings.com took the time to highlight the above story that is currently being played out in a California court. Now I would not argue the merit of the case and or the premise with which the Public Citizen and ACLU is defending it.
My comment and the reason for this post is this;I think aptratings leadership taking the time to bring attention to this story discloses their innate discomfort with the very system they built and endorse. I mean why would you feel the need to shout; look, the big bad Public Citizen and ACLU are defending us, so put that in your pipe and smoke it." It may not be their exact words but it is the message they sent today. – Just one guys opinion.
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