Soft Skills
The Surprising Importance of Soft Skills

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Why Google’s Top Employees Value Empathy and Communication Over STEM Expertise
As technology advances and automation becomes more prevalent, it’s easy to assume that hard skills like coding and data analysis are the key to success in the modern workforce. However, a study by Google, known as Project Oxygen, has turned this notion on its head. According to Valerie Strauss of The Washington Post, the study found that STEM expertise comes in dead last among the eight most important qualities of Google’s top employees.
So, what are the principal characteristics of success at Google? According to the study, they are all soft skills.
What Are Soft Skills?
But what exactly are soft skills, and why are they so important? Soft skills, also known as interpersonal or social skills, are personal attributes that enable an individual to interact effectively with others. They include communication, empathy, critical thinking, problem-solving, and the ability to coach and support colleagues. While hard skills are y necessary for specific jobs, soft skills set top performers apart and are increasingly valued in today’s workplace.
Why Are They Important?
One of the reasons for this shift is the changing nature of work itself. As more and more tasks become automated, the ability to collaborate and communicate effectively with others becomes even more critical. In addition, the globalization of the economy has led to a greater need for individuals who can work effectively with people from different cultures and backgrounds.
So, what does this mean for job seekers and professionals looking to advance their careers? It’s clear that to be successful in today’s workplace, having a solid technical skill set is not enough. It’s also important to focus on developing your soft skills, as they can make a huge difference in your ability to work well with others and effectively navigate the complexities of modern work.
How Do You Improve?
There are many ways to improve your soft skills, including taking courses, participating in professional development workshops, and seeking mentorship and coaching. It’s also helpful to pay attention to feedback from colleagues and superiors, as they can often provide valuable insights into areas where you can improve.
The results of Google’s Project Oxygen study serve as a reminder that in today’s rapidly changing economy, it’s not just hard skills that matter. To stand out and advance your career, it’s critical to focus on developing these valuable personal attributes.
The Importance of Soft Skills in the Business World

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In today’s business world, professionals need to have a combination of both hard skills and soft skills. Hard skills are technical abilities and knowledge specific to a particular job or industry. Examples of hard skills include programming, accounting, and project management.
On the other hand, soft skills are personal attributes that enable individuals to interact effectively with others. Examples of soft skills include communication, problem-solving, and teamwork.
But as Tom Peters famously said, “Hard is Soft. Soft is Hard.” This quote highlights the importance of soft skills in the business world. While hard skills may be necessary to perform specific tasks, it’s often the soft skills that can make or break an individual’s success in their career.
Effective communication, for example, is a critical soft skill that can help professionals excel in their roles. The ability to convey ideas and listen to others can make a big difference in the workplace. Similarly, problem-solving skills are essential for finding creative solutions to challenges that arise in business.
It’s not uncommon for professionals to focus more on building their hard skills, as they are often more tangible and can be measured more easily. But developing and honing soft skills can be difficult. They usually require self-reflection and a willingness to learn and grow.
However, professionals need to recognize the value of soft skills and make an effort to improve them. In today’s fast-paced and increasingly competitive business environment, soft skills can give individuals a competitive edge and help them stand out.
While hard skills may be necessary, soft skills often make the most significant impact in the business world. As Tom Peters said, “Hard is Soft. Soft is Hard.”