Property Management
Using social media to market apartments. The start of a great divide?
I came across this great post; Does Social Media Help or Hurt? » Customers Rock! this morning. In it, Becky Carroll points to another great post over at Marketing Profs Daily Fix: The Customer Chasm. Are you Creating a Social Media Divide? by Jason Baer.
Both are rather short reads and raise a very interesting observation that I think is worthy of discussion in the multifamily space. A number of you have a passion for this subject as you have touched on it via blog posts and tweets so I look forward to your continued thoughts. I think the catalyst for the hotbed of comments came when Jason penned the following;
Are we inadvertently creating a Customer Chasm, where those who are
socially media active are receiving preferential treatment compared to
those who are not? And not just in customer service, but in customer
acquisition too?
There are some compelling thoughts and ideas laced into Jason’s examples and those couched in the comment section below his post, all of which could apply to our space.
Thanks in advance for taking the time and have a compelling week.
M
7.10.9 Update
Related story:
Does Social Networking Breed Social Division?
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eSignature
Mike Brewer · · 1 Comment
I am starting the process of looking for an eSignature mechanism to employ at one of our student properties. The driving reason is the absolute mayhem that happens when forty to sixty sets of parents and roommates show up to move in on the same day.
I think the process would be so much smoother if we did the bulk of it over email and online. In my mind the move in experience would be amplified by the fact that they didn’t have to deal with the paperwork. They could simply stop by the office to pick up the key. That’s it, done.
eSignature, Property Management, Apartment Management
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Apartmentratings.com
Mike Brewer · · 1 Comment
Strikes me as funny that a site touting authenticity and transparency moderates the comment section on it’s blog. Seems to be it would be open and receptive of any and all feedback. What are we afraid of? Why is it okay for a resident to express freely and openly while owners and operators have to pay to participate. Why would commenting on a blog require review before showing up. Seems counter the culture of participation.
All that said, I like apartmentratings.com’s platform and in the same respect the execution is flawed. Just one’s opinion.
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Behind The Leasing Desk
Mike Brewer · · 1 Comment
I wanted to take a quick second to point you in the direction of Behind The Leasing Desk. Every time I read this blog I am evoked with emotion. Heather has an uncanny ability to bring a smile to your face while driving home a really thoughtful point. Take the time to read a few of the posts and you will see what I mean.
Have a great weekend.
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Buildium Delivers Improved Work Order Management for Property Managers
Who of us could not use at very least a brush up on our WOM (not to be confused with Word of Mouth) systems? I like what the guys over at Buildum are doing so much I decided to release their latest press release. [Check the site our here]
Boston, MA, August 5, 2008 (PRWEB) – Buildium, LLC announces improved work order management in its already popular property management software.
“Our existing customers liked what we had done with task management, but they wanted more from our work order
system,” Michael Monteiro, partner and co-founder of Buildium, LLC, explained. “We pride ourselves
on our willingness to incorporate feedback from our customers so we took the best suggestions and
made some significant improvements.”
Christopher Swanson of Evolve Property Management commented, “I love all the recent enhancements and
improvements to Buildium. [Buildium] has made some terrific changes in the past, but this is by far my favorite.”
Buildium added a host of features including more flexible assignment of tasks to in-house staff
and third-party vendors, as well as the ability to quickly generate bills from detailed work orders.
In addition to the new task and work order functions, Buildium’s
property
management software allows landlords and property managers to track property income, expenses, and
liabilities with full-featured accounting designed with property management in mind. It helps streamline
time-consuming tasks by automating maintenance requests, rent and maintenance fee collections, tenant/homeowner
receivables, payables, and more.
Buildium offers a free, full-featured, 15-day trial of its online property management software.
Monthly plans are designed to fit any budget and start at under $20 per month.
Buildium, LLC was founded in 2003 by a seasoned team of veterans with nearly 20 years of
experience delivering technology solutions to Global 2000 companies, and over 10 years of
experience managing rental properties. For further details, visit www.buildium.com or call
888-414-1988.
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