Apartment Marketing Minute: Experiment

“Don’t be afraid to get creative and experiment with your marketing” – Mike Volpe Easier said than done, right? Who has the time to set back and be creative anymore? A day in the life of a property management professional would demonstrate that it is near impossible to give time to brainstorming new ideas. Heck,…

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Good or Bad Strategy: Kenneth Cole

I really like the Kenneth Cole brand and have been for a long time. There was a stretch of six years where I purchased the same black KC Reaction dress shoes because they were perfect. As of late they shifted a piece of their marketing strategy to include some real hot bed social issues –…

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