The Vividness Bias: Why Striking Stories Beat Cold Statistics
We don’t trust facts. We trust feelings. Right or wrong, it seems true. The vividness bias makes sure of that. A dramatic image or emotionally
We don’t trust facts. We trust feelings. Right or wrong, it seems true. The vividness bias makes sure of that. A dramatic image or emotionally
People fear loss more than they desire to gain. This principle influences decisions every day, both personally and professionally. When faced with a choice, the